ABM Day 2022

Agenda

"Fragmented Data"
Leanne Chescoe, Senior Manager Field Marketing EMEA, Demandbase

Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying teams until the journey is almost over. The winners in this game will be those who learn to use data and insights to light up the journey and deeply understand their accounts. Want to be one of them? Join ABM expert Leanne Chescoe, Snr. Manager Marketing EMEA at Demandbase as she shares how Account Intelligence can improve your go-to-market strategy. She will unveil how to spot in-market opportunities sooner, progress them faster and hit your pipeline goals every quarter. 

"How to Build Your ABM Team"
Jacob Hammar, Digital Strategist, Brightvision

B2B marketing and sales teams that work with multiple strategies such as inbound- and outbound marketing as well as ABM are sometimes spread so thin, time is at a premium. If an opportunity arises, it’s hard to act on it while balancing everything else. There are probably many things your marketing and sales teams wants to do, but not enough hours in the day for you to do these things. During this session Jacob Hammar will share his insights on how to build an efficient ABM team. He will also share how to get all the skills you need at the right time and execute the ABM strategy you always wanted.

"Account-Based Marketing Needs Tough Love"
Alisha Lyndon, Founder and CEO, Momentum

We all know when sales and marketing teams collaborate on strategic accounts, everyone wins. Despite it being the number one marketing priority in 2021, and 75% of firms increasing their budgets for ABM in 2022, Account-based marketing needs a step change. Alisha will share what winning firms are doing differently in their account-based efforts, together with what sales and marketing strategies are working across the Global 2,000, from their ongoing buyer study CBX. Join this session to hear how sales and marketing teams can respond to accelerate growth.

"Personalization and Pipeline: ABM drives $110M in pipeline at Blue Yonder"
Arlyn Knox, Corporate Vice President, Integrated Demand Generation, Blue Yonder

Join Arlyn Knox, Corporate Vice President of Integrated Demand Generation at Blue Yonder, the leading digital supply chain platform, to discover how her team is scaling it’s ABM program that has driven $110M in pipeline and $56M in closed/won business to date. From key challenges and lessons learned in scaling an ABM program to their team’s keys to success, dive into how Blue Yonder uses ABM to build relationships with their most strategic target accounts.

"SDR Teams' Role in ABM"
Annika Svensson, Director Marketing AEC Nordic, Symetri Europe

Jakob Löwenbrand, Managing Director, Brightvision Learn how to execute efficient ABM campaigns with a multinational SDR team. With learnings from two decades you will find out what works well and why. Jakob will share both strategies and tactics to get the ABM success that will help grow your business.