ABM Day 2022

The must-attend virtual event for B2B tech marketers and sales executives who want to succeed with their ABM initiatives, on September 15th

On this afternoon you will get the latest Account Based Marketing strategies and tactics from some of the brightest leaders in IT/tech, including Leanne Chescoe, Demandbase, and Arlyn Knox, Blue Yonder and Latané Conant, 6sense. Register on the form or read more about the event below. This event is virtual and free of charge.

Succeed with your Account Based Marketing and win big in 2023

We know the challenges B2B tech companies have when it comes to ABM. There are hundreds of tactics and activities to choose from, execute, and measure. That's why Brightvision is hosting this event: to make ABM easier for you! We're bringing together the masterminds of ABM so that you — as a B2B tech marketing and sales manager — can get the right tools to keep pace with the demands of change and succeed with your investments.   

The Agenda

Fragmented Data - 2:10 - 2:35 PM CEST
Leanne Chescoe, Senior Manager Field Marketing EMEA, Demandbase

TBA

Accelerating Growth With Agile ABM - 2:35 - 3:00 CEST
Jacob Hammar Digital Strategist, Brightvision

TBA

TBA - 3:00 - 3:25 CEST
Amber Bogie, Director of Global Demand Generation

TBA

Personalization & Pipeline: ABM drives $110M in pipeline at Blue Yonder - 3:25 - 3:50 CEST
Arlyn Knox, Corporate Vice President, Integrated Demand Generation, Blue Yonder

Join Arlyn Knox, Corporate Vice President of Integrated Demand Generation at Blue Yonder, the leading digital supply chain platform, to discover how her team is scaling it’s ABM program that has driven $110M in pipeline and $56M in closed/won business to date. From key challenges and lessons learned in scaling an ABM program to their team’s keys to success, dive into how Blue Yonder uses ABM to build relationships with their most strategic target accounts.

TBA - 3:50 - 4:15 CEST
TBA

TBA

TBA - 4:15 - 4:40 PM CEST
Lataneé Conant

TBA

About the speakers

Leanne Chescoe
Senior Manager Field Marketing EMEA, Demandbase
Fragmented Data

Leanne Chescoe is B2B Marketing leader with over five years in the digital martech space and a proven track record of entering a new region, exceeding goals and partnering with sales to deliver strong revenue growth. Leanne leads Marketing in EMEA, with a mission to evangelise ABX and help B2B Sales & Marketing teams build and scale account-based strategies for their organisation.

Arlyn Knox
Corporate Vice President, Integrated Demand Generation, Blue Yonder
Personalization & Pipeline: ABM drives $110M in pipeline at Blue Yonder

Arlyn has over 17 years of experience creating innovative demand generation campaigns to drive sales pipeline, digital conversions, and leading successful teams. Seasoned professional across various SaaS technologies including ERP, CRM, Events, and Supply Chain. Currently lead global digital, operations, events and demand generation at Blue Yonder.

Jacob Hammar
Digital Strategist, Brightvision
Accelerating Growth With Agile ABM

Jacob Hammar helps B2B tech companies to grow with result-oriented marketing. In his role Digital Strategist at Brightvision, Jacob helps clients develop marketing strategies, starting up ABM programs and decide on long-term marketing plans. Other responsibilities are new client sales, account management and internal service innovation.

Amber Bogie
Director of Global Demand Generation
TBA

Amber Bogie is an award-winning ABM & ABX Marketing strategist with a list of successful strategy  implementations under her belt. She is a thought-leader in the Marketing space, sits on various leadership committees and CABs in addition to being a board member of the PEAK community. She is passionate about data driven decisions and tech trends, and over the years she has spoken about her extensive strategy experience and successes at industry events,  podcasts, and publications. Amber currently leads the global growth strategy for Reachdesk.

Latané Conant
Chief Market Officer, 6sense
TBA

Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

Practical details

When? September 15, 2:00 - 5:00 PM CEST

Where? Virtual

We hope to see you there!

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