b2b fintech marketing day1

Virtual event

B2B Fintech Marketing Day

Navigate the future of fintech marketing with insights from industry leaders. A must-attend, free-of-charge virtual event tailored for marketing executives at B2B fintech companies, with a lot of useful knowledge that will be useful for any B2B tech enterprise.

Originally held on December 5, 2023, this virtual event is specifically designed for marketing executives at B2B fintech companies and is packed with valuable insights useful for any B2B tech enterprise.

Take advantage of the chance to watch the recorded sessions down below whenever it suits you. We brought together some of the brightest minds in B2B fintech marketing for an online experience you won't want to miss. This event is designed exclusively for Marketing Executives and Managers in the B2B fintech space.


"Early days of Marketing in B2B Fintech: Scale-Ups vs. Startups" - 2:10 - 2:35 PM CET Hoang Pham, Head of Marketing, Monite

Hoang will share his experience of different marketing strategies evolving from an early stage to a scale-up stage, the process and the challenges he experienced as a HoM of Monite whilst taking it through these stages.

"Beyond Borders: Navigating Global Expansion and Legacy Collaborations" - 2:35 - 3:00 PM CET Lima Curtis, Head of Marketing, Monthio

Join Lima Curtis as she explores the dual challenge of global expansion and collaborating with legacy banks. Learn how to enter new regions, adapt marketing to diverse cultures, and establish a robust global presence. Lima will share insights on overcoming regulatory obstacles and experiences in partnering with traditional banks, providing a guide for those in the ever-evolving world of B2B fintech marketing.

"From Sales to Solutions: Adapting Product-Led Growth in B2B Fintech" - 3:00-3:25 PM CET Anna Herman, Growth Marketing Manager, Brightvision

Anna Herman shares insights on introducing Product-Led Growth (PLG) strategies to sales-centric B2B fintech environments, leveraging her experience in SaaS. She outlines practical steps for integration, discusses its impact on customer experience and innovation, and illustrates with real-world examples, offering a thoughtful guide for fintech professionals navigating this shift.

"Leveraging Partnerships for Client Acquisition" - 3:25-3:50 PM CET Simon Birch Skou, CMO, Cardlay and VATTAX

Join Simon Birch Skou as he reveals how strategic partnerships can be a powerful tool for client acquisition in B2B fintech. Expect a concise session packed with real-case scenarios demonstrating the effectiveness of collaborative approaches in the fintech sector.

"Fake It Until You Make It, But When You Make It Do Not Break It" - 3:50 - 4:15 PM CET Koen Vanderhoydonk, CEO, The Connector

Attend Koen's informative session to explore his transition from traditional banking to leading innovative marketing strategies in the fintech sector. Discover how he leveraged content to drive growth within a bank and later utilized these skills to elevate his own company, which now aids fintech startups in their expansion efforts.

"A Fintech Marketing Success from Unknown to Acquired" - 4:15-4:40 PM CET Christine Bailey, Senior Director and Head of KYC Marketing, Europe and Africa, Moody’s Analytics

Join Dr Christine Bailey for a deep dive into Passfort's rapid ascent—from unknown to being acquired by Moody’s Analytics in just 8 months. Discover the key marketing strategies that drove this success and gain actionable insights for your own growth journey.

We are happy to announce...

Our Media Partner

Here at FF News, we aim to produce the best content in Fintech. From show episodes to event coverage, we cover the full range of topics within the financial services industry. We travel far and wide to bring you the most interesting and undiscovered features from around the world. We don’t stop at video content. Keep your finger on the pulse of the fintech industry with our online news coverage and delve deeper into the sector with exclusive in-depth features from our suite of magazines. Discover our full range of content, at www.ffnews.com.

About the speakers

Hoang Pham Monite Brightvision Event Speaker
Hoang Pham
Head of Marketing, Monite

Hoang Pham, now Monite's Head of Marketing, played a pivotal role at Mollie, contributing to its remarkable growth from 37 to 800+ employees and securing significant funding. With expertise in growth, marketing, and strategic projects, he brings a wealth of experience to Monite. Before his time at Mollie, Hoang gained valuable insights at Revinate in the hospitality technology sector.

Lima Curtis, B2B Fintech Marketing Day by Brightvision
Lima Curtis
Head of Marketing, Monthio

Lima Curtis is a passionate B2B SaaS Fintech professional with 13+ years' global experience & and successful leadership in super high-growth companies. She also founded CPH Female Leaders in Fintech Marketing and is dedicated to advancing diversity in the industry.

Anna Herman Brighvision Growth Marketing Manager
Anna Herman
Growth Marketing Manager, Brightvision

Anna Herman is a Growth Marketing Manager at Brightvision, a B2B tech marketing agency with a strong foothold in the FinTech and SaaS sectors. With over 15 years of industry experience, Anna has cultivated a deep expertise in product marketing, go-to-market strategies, and driving growth within FinTech companies.

Simon Skou Brightvision Event Speaker
Simon Birch Skou
CMO, Cardlay & VATTAX

Simon boasts over 12 years of C-level experience, specializing in digital growth hacking, data analytics, and team leadership. With a data-driven approach, he excels in business development, sales, and lead generation. He has a strong track record in implementing new revenue models and executing go-to-market strategies. Passionate about strategic execution and change management, Simon thrives on setting and exceeding ambitious goals collaboratively.

Koen Vanderhoydonk b2b fintech marketing day
Koen Vanderhoydonk
CEO, The Connector

Koen Vanderhoydonk is a FinTech and RegTech influencer with a strong international following. He authored "The RegTech: BlackBook" series and launched "The Connector" in 2022, a platform that offers cost-effective scaling and sales solutions in finance. He also hosts "The Connector" podcast, featuring industry leaders and broadcasting live from global events. Koen has held key roles at Euroclear and Binck Bank, and was the CEO for Blanco in Belgium, Luxembourg, and Germany. With over 25 years in B2B finance, he's a seasoned expert in business growth and innovation.

Christine Bailey fintech marketing day
Christine Bailey
Senior Director & Head of KYC Marketing, Europe & Africa, Moody’s Analytics

Dr. Christine Bailey is Senior Director and Head of KYC Marketing in Europe and Africa, for Moody’s Analytics. She was previously CMO of Passfort, a SaaS RegTech provider acquired by Moody’s Analytics in Nov 2021. Prior to that she was Managing Director, SMB UK, and CMO at Valitor, a European payment solutions company. Christine has spent her career in B2B Tech/FinTech marketing roles, leading European marketing functions for Hewlett-Packard and Cisco Systems as well as for pre-IPO companies. A respected thought-leader and public speaker with two TEDx Talks, Christine appeared in Onalytica’s ‘Who’s Who in FinTech’ guide. She is a published author of “Customer Insight Strategies: How to understand your audience and create remarkable marketing” and contributing author of The PAYTECH book. She has a doctorate (DBA) in customer insight.