[On-demand event] B2B SaaS Growth Day 2023A free of charge and must-attend virtual event for B2B SaaS marketing and sales executives who want to succeed with their marketing initiatives
Join us for B2B SaaS Day 2023 – the premier virtual event for SaaS marketing and sales professionals looking to take their strategies to the next level. You'll have the opportunity to learn from some of the industry's leading experts, who will share the latest marketing and sales trends, tactics, and best practices. See the full agenda of speakers further below.
You will learn:
- Align your sales and marketing efforts for maximum impact.
- Drive growth and increase conversion rates.
- Optimize customer acquisition and retention.
- Maximize your ROI with data-driven marketing approaches.
- Innovate and disrupt the SaaS space.
Don't miss out on this opportunity to take your SaaS marketing and sales skills to the next level. Register free now by using the form and take your SaaS ROI to the next level!
Maximizing SaaS Revenue: 4 Initiatives to Achieve Sales and Marketing Alignment - 2:10 - 2:30 PM CEST
Julia Hartwig, Head of Marketing, Prezentor
In her presentation, Julia will be discussing four key initiatives that companies can implement to align their sales and marketing functions. These initiatives include creating playbooks, utilizing intent data, launching targeted campaigns, and implementing deal labs. By aligning these functions, companies can optimize revenue growth and enhance customer satisfaction. Attendees will gain valuable insights into how to align their sales and marketing teams and drive success in their SaaS business.
Bridging the Gap Between Demand Generation and Lead Generation for SaaS - 2:35 - 2:55 PM CEST
Maike Zimmermann, Project Manager & Practice Lead, Brightvision
In this session, Maike will provide practical examples and strategies that you and your team can implement immediately to enhance alignment and effectiveness between these vital functions. Discover how to measure and showcase the value of your DemandGen activities, ensuring that your broader team recognizes their importance. Don't miss this opportunity to gain actionable insights that you and your team can get started on as early as tomorrow.
Data-Driven Marketing and Sales for B2B SaaS Growth - 3:00-3:20 PM CEST
Jakob Löwenbrand, CEO & Founder, Brightvision
Join Jakob Löwenbrand in this session as he explores how B2B SaaS companies can utilize the power of data-driven marketing and sales to drive growth. The session will delve into how leveraging data and analytics can lead to more informed decisions, enhance customer experiences, and ultimately boost revenue growth. Whether you are a new player or seeking to ramp up your growth, this session will offer valuable insights and strategies to succeed in the fiercely competitive B2B SaaS market. Gain a deeper understanding of the role of data-driven marketing and sales in B2B SaaS growth and learn from an industry expert.
Driving B2B SaaS Growth via Revenue Marketing - 3:25-3:45 PM CEST
Jillian Als, VP Marketing, Tricent
In her session "Driving B2B SaaS Growth via Revenue Marketing", Jillian Als will provide her definition of revenue marketing, discuss why she decided to implement it at her last company, and share best practices for implementing it in businesses. Attendees will gain valuable insights into how to optimize revenue growth and drive success in their SaaS business”.
About the speakers
Maximizing SaaS Revenue: 4 Initiatives to Achieve Sales and Marketing Alignment
Julia Hartwig is the Head of Marketing at the Sales enablement platform Prezentor based in Copenhagen. She has more than 12 years of experience in developing integrated marketing strategies and creating complex marketing campaigns to drive revenue within the B2C and B2B industry. Julia is the Co-host of the podcast Frenemies in which she discusses the relationship between Sales and Marketing in B2B companies.
Bridging the Gap Between Demand Generation and Lead Generation for SaaS
Maike Zimmermann helps B2B tech companies to grow with result-oriented marketing. Maike is a well-rounded professional with expertise in digital marketing, strategic partnerships, project management, account-based marketing, and key account management. She currently holds the position of Practice Lead at Brightvision and served as Digital Project Manager prior to this role. In her role as a practice lead, she is spearheading our retainer practice ensuring efficiency and smooth workflow.
Data-Driven Marketing and Sales for B2B SaaS Growth
Jakob Löwenbrand is the CEO and founder of Brightvision and an expert in marketing for tech companies. Jakob has 20 years of experience of helping technology, software & service companies build and operate or outsource an effective B2B Lead generation process, with a balanced mix of both Outbound/ABM as well as Inbound tactics.
Driving B2B SaaS Growth via Revenue Marketing
Jillian has over 15 years experience in global B2B marketing, most recently as the VP of Marketing at Tricent. For the past decade she's been working with SaaS start ups and scale ups to build marketing teams focused on growth and revenue amidst the demanding landscape of fundraising, M&A, and the only real constant, change.