Virtual event
B2B Tech Marketing Day 2022
The must-attend event for tech marketers — virtual and free of charge! Learn the latest marketing strategies and tactics from some of the brightest marketing leaders in tech. Register by using the form or read more about the event below.
Elevate your B2B tech marketing strategy in 2022
Being a marketer today is difficult as the digital landscape is changing and evolving faster than ever before. With this event, our aim is to make it easier for you to stay on top of the most relevant tech marketing trends in 2022. You will learn from some of today’s brightest marketing leaders in B2B, featuring renowned speakers like Christian Weiss from Autodesk, Timo Kohlberg from Adobe, Maureen Blandford at B2B Unleashed, and Dr Debbie Qaqish of The Pedowitz Group, among others.
Agenda
"ABM and Sales – A perfect match?" Christian Weiss, Director Account Based Marketing EMEA, Autodesk
During his presentation Christian will touch upon the enormous potential of aligning, planning and collaborating with Sales. There are lots of risks and possible pitfalls in that. Relationships as well as right and wrong expectations in both directions. Finding and speaking a common language on how to set joint goals can change a tricky relationship into a powerful match.
"The Changing B2B Customer Journey – How to orchestrate across Marketing and Sales" Timo Kohlberg, Head of Product Marketing EMEA - Customer Journey Management, Adobe
The B2B customer journey is in a state of change, and is affecting the orchestration and marketing and sales management. Listen in to Timo's session to hear about his insights into this matter, hands-on best practices and how to be agile and adaptive when forces of change affect your B2B business.
"Finding Your Space in A Saturated Market" Jakob Löwenbrand, CEO, Brightvision
Today it can be a challenge to find a unique position in the market and stick out from the crowd. Therefore it is more important than ever to know how to crush the competition, stand out and design a category that will be successful and sustainable in the long haul. In this session Jakob will present ways to approach this saturated market challenge, how to position your service or product and how to become one of the main players on the market.
"The Silent Killers That Lower Your Conversion Rate" Maureen Blandford, Managing Director, B2B Unleashed
Silent killers? The In-betweener content: The ads to draw prospects in, the emails, the landing pages, the forms. You know as a consumer and a recipient of sales outreach from teams trying to target you, just how horrid these elements often are. They can kill content performance by boring the reader before they even get to your work. But *you* can come to the rescue. Join Maureen to understand how you can raise awareness around these silent killers, to help your team pay attention to these key touchpoints, to ensure the message is received and acted on by the highest percentage of potential targets
"How to Stand Out in a Sea of Sameness" Stacey Danheiser, Founder and CMO, SHAKE Marketing
“How do we get customers to choose us over our competitors?" In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Listen in to Stacey's session to hear about five key competencies to set yourself and your company apart from a sea of sameness. The session is based on Stacey's research and book "Stand out marketing".
"Digital Transformation - Turn Strategy Into Action in 2022" Debbie Qaqish, Principal and Chief Strategy Officer, The Pedowitz Group
Your customers, and their expectations, changed. You need to adapt. Don’t settle for a fancy PowerPoint deck. Listen in to Debbie’s session to learn about digital transformation, how to turn digital strategy into action and how it can bring your marketing strategy to the next level in 2022.
About the speakers
Christian Weiss
ABM and Sales – A perfect match?
Christian Weiss works as Director Account-Based Marketing EMEA for Autodesk and was a founding member of the ABM global leadership team at Autodesk. During his almost 15 years at Autodesk, Christian has held many marketing roles, with nearly 10 years in a leadership position. Christian’s academic background is in Architecture and Business, where he majored in Marketing and IT.
Timo Kohlberg
The Changing B2B Customer Journey – How to orchestrate across Marketing and Sales
Timo Kohlberg is a digital marketing and cross-channel campaign management senior expert, focusing on creation of superior customer experiences. At Adobe, he is leading the Product Marketing in EMEA for the Customer Journeys portfolio managing the go-to-market strategy, communication, and business development. Timo is a renowned speaker at leading digital marketing events and congresses, and a thought leader on artificial intelligence, content velocity, customer journey management and mobile marketing strategies in B2B as well as B2C. Timo Kohlberg has more than 12 years of experience in the software industry, working for mid-size and enterprise companies including Infor, where he was responsible for Product Marketing and Demand Generation, covering key regions in EMEA. He holds a degree in Business Administration with emphasis on Marketing from Northumbria University in Newcastle and Munich University of Applied Sciences.
Jakob Löwenbrand
Finding Your Space in A Saturated Market
Jakob Löwenbrand is the CEO and founder of Brightvision and an expert in marketing for tech companies. Jakob has 20 years of experience of helping technology, software & service companies build and operate or outsource an effective B2B Lead generation process, with a balanced mix of both Outbound/ABM as well as Inbound tactics.
Maureen Blandford
The Silent Killers That Lower Your Conversion Rate
Maureen is a seasoned B2B Marketing & Transformation Leader, Author, and Speaker with decades of experience in both the US and Europe. A former B2B agency owner turned marketing executive, she's dedicated to enhancing B2B practices, focusing on bridging the sales-marketing gap and fostering cross-functional collaboration. Her work includes speaking, writing, and her upcoming book, "Moats & Drawbridges." Currently, she serves as the Managing Director at B2B Unleashed, a consultancy aimed at driving B2B transformation.
Stacey Danheiser
How to Stand Out in a Sea of Sameness
Stacey is the founder and Chief Marketing Officer of SHAKE Marketing Group, a B2B marketing and sales consultancy located in Ft. Lauderdale, Florida. A corporate marketer turned entrepreneur, Stacey spent 15 years working in marketing leadership positions in the telecommunications, cable and financial services industries before starting her own consultancy. She has also co-authored two books: Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions (2017) and Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness (2020).
Dr. Debbie Qaqish
Tech Changes B2B Marketing: That’s Why You Need to Go Back to Basics
Dr. Debbie Qaqish is Chief Strategy Officer and Principal at The Pedowitz Group. Debbie has been helping B2B companies drive revenue growth for over 35 years and is a well-known author and speaker on topics related to marketing operations, marketing leadership and revenue marketing. Debbie has published two books related to marketing: Rise of the Revenue Marketer and From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations.
