B2B Tech Marketing DayThe must-attend virtual event for B2B tech marketing executives who want to succeed with their tech marketing initiatives, on March 30th
Join us for B2B Tech Marketing Day 2023 – the premier virtual event for tech marketing professionals looking to take their strategies to the next level. On March 30 you'll have the opportunity to learn from some of the industry's leading experts, who will share the latest marketing trends, tactics, and best practices. See the full agenda of speakers further below.
Don't miss out on this opportunity to network with your peers, learn from the best, and take your marketing skills to the next level. Register now by using the form and take your tech marketing game to the next level!
Elevate your B2B tech marketing strategy in 2023
This event is designed to help you stay ahead of the curve in the ever-evolving digital landscape. As technology continues to advance at a rapid pace, it's more important than ever to stay informed and adapt your marketing strategies accordingly. Our expert speakers will provide valuable insights and actionable strategies to help you succeed in your B2B tech marketing initiatives.
B2B Marketing in Tough Times: Achieving Growth in a Slow Economy - 2:10 - 2:35 PM CEST
Charlie Whyman, Marketing Strategist & Momentum Builder, Curious B2B Marketing Ltd
Your marketing budget is being cut, you don’t have enough people in your team and you’re overwhelmed by the expectations of key stakeholders. Where can you focus your time, budget and energies that will deliver the maximum return even in a slow economy? In this session you’ll discover:
- What marketing activities to focus on that will reduce your overwhelm and increase sales and revenue for the business
- How to communicate with key stakeholders such as the board and sales team so they value the marketing function of the business
- How to achieve more with less by using a simple one-page marketing system
Rethinking B2B Marketing: Moving Beyond Traditional Campaigns - 2:35 - 3:00 CEST
Maike Zimmermann, Practice Lead & Project Manager, Brightvision
Join Maike as she presents the session "Rethinking B2B Marketing: Moving Beyond Traditional Campaigns". With 80% of B2B businesses struggling to see results from their marketing efforts, Maike will delve into the challenges of B2B marketing in the current era, where traditional campaigns are not always the way to go. Explore the reasons behind the struggles, such as a lack of understanding of the market, generic advice, and limited budgets. Maike will provide insights on how to overcome these challenges by moving beyond traditional campaigns and taking a data-driven, always-on approach. Learn about the importance of data-based strategies, always-on content marketing, and understanding the impact of "dark social" interactions on the fragmented buying journey.
Lead Generation Best Practices (learned from 500+ website redesigns) - 3:00 - 3:25 CEST
Andy Crestodina, Chief Marketing Officer & Co-Founder, Orbit Media Studios, Inc.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay? The answer depends on a lot of little things, some obvious, some not. This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
What are the key elements of high-performing service pages?
What features are common to blog templates but probably shouldn’t be?
What three elements determine if visitors sign up for emails? From social proof to CTAs, videos to contact forms, Andy will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Connecting with Your B2B Audience: The Power of Audience-Centric Language in Marketing - 3:25 - 3:50 PM CEST
Ahava Leibtag, President, Aha Media Group & Content Expert
In this session, Ahava will explore the power of audience-centric language in marketing for B2B businesses. She will discuss the importance of understanding your target audience’s needs in order to effectively communicate with them, solve their problems and drive conversions. Through examples and practical tips, Ahava will show attendees how to connect with their specific B2B audience and improve their marketing efforts. This session is suitable for marketing professionals and business owners looking to improve their B2B marketing strategies.
Tech Changes B2B Marketing: That’s Why You Need to Go Back to Basics - 3:50 - 4:15 PM CEST
Annika Svensson, Director Marketing AEC Nordic, Symetri Europe
In this talk, Annika Svensson, Director Marketing at Symetri Europe AB, will share her thoughts on how tech tools can facilitate workflows and support marketing both in their daily work and also pave the way for new ways of working. To drive change and get understanding of change she will share her experiences from both large and smaller companies. With an extensive background both in sales, business development and marketing she will try to explain the puzzle many marketers need to handle in their daily lives. And that’s why it is so important to go back to basics and trust yourself and your team in order to drive change.
Unlocking the Potential of B2B Buyers: Navigating the New Customer Journey - 4:15 - 4:40 PM CEST
Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions
In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will explore the strategies for empowering buyers and addressing the new customer journey in the B2B space. Through the use of account-based marketing (ABM) and buyer enablement, Ardath will show attendees how to increase relevance and revenue by addressing the needs of buyers and helping them to help themselves. She will discuss how to counter the frustration buyers often feel with vendors and sellers, and provide attendees with actionable steps for creating a more satisfying buying experience. Tune into Ardath's to gain an understanding of the new customer journey and how to navigate it to drive growth.
About the speakers
B2B Marketing in Tough Times: Achieving Growth in a Slow Economy
Charlie Whyman, founder of Curious B2B Marketing is the creator of the OTTER Framework, a strategic thinking tool that gives marketers the skills and confidence to generate more revenue from their activity and align better with the sales team and key stakeholders. Charlie also hosts the Curiosity Key podcast and The Curious Marketing Club – a community and learning hub for marketers working in technical and complex industries. An engineer by background, Charlie discovered she had a talent for sales and marketing when selling her homegrown Sardinian olive oil on a Yorkshire market stall, selling lasers down one of the world’s deepest mines and moving rapidly from marketing assistant to Global Head of Sales and Marketing for a major player in the Geospatial sector. Charlie is also an avid adventurer, cyclist and F1 fan.
Rethinking B2B Marketing: Moving Beyond Traditional Campaigns
Maike Zimmermann helps B2B tech companies to grow with result-oriented marketing. Maike is a well-rounded professional with expertise in digital marketing, strategic partnerships, project management, account-based marketing, and key account management. She currently holds the position of Practice Lead at Brightvision and served as Digital Project Manager prior to this role. In her role as a practice lead, she is spearheading our retainer practice ensuring efficiency and smooth workflow.
Lead Generation Best Practices (learned from 500+ website redesigns)
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.
Connecting with Your B2B Audience: The Power of Audience-Centric Language in Marketing
Ahava, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.
Tech Changes B2B Marketing: That’s Why You Need to Go Back to Basics
Annika Svensson is a senior advisor and manager with a wealth of experience in B2B marketing. She has spent several years at Symetri Europe as a Director of Marketing AEC Nordic, leading teams and projects in Account-Based Marketing, market leadership, and new business opportunities. Annika has a deep understanding of customer needs and excels in developing sales and marketing strategies. With many years of experience in the tech industry, she understands the importance of staying current with consumer behavior and market changes.
Unlocking the Potential of B2B Buyers: Navigating the New Customer Journey
Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she helps companies with complex sales increase relevance and revenue with personas and persona-driven content marketing and buyer enablement strategies. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. Follow her on Twitter: @ardath421 and LinkedIn.
When? March 30, 2PM-5PM CEST.
Price? For free.