Charlie Whyman, founder of Curious B2B Marketing is the creator of the OTTER Framework, a strategic thinking tool that gives marketers the skills and confidence to generate more revenue from their activity and align better with the sales team and key stakeholders. Charlie also hosts the Curiosity Key podcast and The Curious Marketing Club – a community and learning hub for marketers working in technical and complex industries. An engineer by background, Charlie discovered she had a talent for sales and marketing when selling her homegrown Sardinian olive oil on a Yorkshire market stall, selling lasers down one of the world’s deepest mines and moving rapidly from marketing assistant to Global Head of Sales and Marketing for a major player in the Geospatial sector. Charlie is also an avid adventurer, cyclist and F1 fan.

Maike Zimmermann Practice Lead & Project Manager, Brightvision Rethinking B2B Marketing: Moving Beyond Traditional Campaigns Maike Zimmermann helps B2B tech companies to grow with result-oriented marketing. Maike is a well-rounded professional with expertise in digital marketing, strategic partnerships, project management, account-based marketing, and key account management. She currently holds the position of Practice Lead at Brightvision and served as Digital Project Manager prior to this role. In her role as a practice lead, she is spearheading our retainer practice ensuring  efficiency  and  smooth  workflow.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferencnna Herman is a Growth Marketing Manager at Brightvision, a B2B tech marketing agency with a strong foothold in the FinTech and SaaS sectors. With over 15 years of industry experience, Anna has cultivated a deep expertise in product marketing, go-to-market strategies, and driving growth within FinTech companies.

Ahava, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.

Annika Svensson is a senior advisor and manager with a wealth of experience in B2B marketing. She has spent several years at Symetri Europe as a Director of Marketing AEC Nordic, leading teams and projects in Account-Based Marketing, market leadership, and new business opportunities. Annika has a deep understanding of customer needs and excels in developing sales and marketing strategies. With many years of experience in the tech industry, she understands the importance of staying current with consumer behavior and market changes.

Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she helps companies with complex sales increase relevance and revenue with personas and persona-driven content marketing and buyer enablement strategies. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. Follow her on Twitter: @ardath421 and LinkedIn.