Dr. Christine Bailey is Senior Director and Head of KYC Marketing in Europe and Africa, for Moody’s Analytics. She was previously CMO of Passfort, a SaaS RegTech provider acquired by Moody’s Analytics in Nov 2021. Prior to that she was Managing Director, SMB UK, and CMO at Valitor, a European payment solutions company. Christine has spent her career in B2B Tech/FinTech marketing roles, leading European marketing functions for Hewlett-Packard and Cisco Systems as well as for pre-IPO companies. A respected thought-leader and public speaker with two TEDx Talks, Christine appeared in Onalytica’s ‘Who’s Who in FinTech’ guide. She is a published author of “Customer Insight Strategies: How to understand your audience and create remarkable marketing” and contributing author of The PAYTECH book. She has a doctorate (DBA) in customer insight.