B2B Fintech Marketing Day 2023 | Session
A Fintech Marketing Success: From Unknown to Acquired, with Dr. Christine Bailey
Join Dr. Christine Bailey, Senior Director and Head of KYC Marketing at Moody’s Analytics, as she recounts the remarkable journey of Passfort, from a relatively unknown entity to being acquired by Moody’s Analytics in just 8 months. This on-demand session from B2B Fintech Marketing Day is filled with key marketing strategies and insights for fintech growth.
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About the speaker
Dr. Christine Bailey is Senior Director and Head of KYC Marketing in Europe and Africa, for Moody’s Analytics. She was previously CMO of Passfort, a SaaS RegTech provider acquired by Moody’s Analytics in Nov 2021. Prior to that she was Managing Director, SMB UK, and CMO at Valitor, a European payment solutions company. Christine has spent her career in B2B Tech/FinTech marketing roles, leading European marketing functions for Hewlett-Packard and Cisco Systems as well as for pre-IPO companies. A respected thought-leader and public speaker with two TEDx Talks, Christine appeared in Onalytica’s ‘Who’s Who in FinTech’ guide. She is a published author of “Customer Insight Strategies: How to understand your audience and create remarkable marketing” and contributing author of The PAYTECH book. She has a doctorate (DBA) in customer insight.