Virtual event
Growth Marketing Day
Growth Marketing Day 2023, held on September 28, was the ultimate virtual event for B2B tech sales and marketers. We delved into maximizing revenue with data-driven strategies, providing attendees with actionable insights and strategies to drive revenue growth and stay competitive in the rapidly evolving tech industry.
If you couldn't join us live for the event, you can still catch up. We've made the recorded sessions available down below. Seize the opportunity to dive into invaluable insights from our virtual event. These sessions are packed with strategies and knowledge essential for anyone in B2B tech marketing looking to drive revenue growth.
Event Agenda
"Sustainable Growth and Marketing Eco-systems for Paid Advertising" Alexandr Khlopenko, Performance Marketing Team Lead, Brightvision
Discover the art of sustainable growth in B2B tech advertising with Alexandr Khlopenko, the driving force behind Brightvision's performance marketing. In Alexandr's session you will gain insights on: How to establish strategy-first approach to growth through advertising.Making "data-driven" to actually mean something.The process for building a good marketing eco-system.How not to get fired for not getting short-term results while the growth machine ramps up.
"The Future of Measurable Marketing" Rand Fishkin, Co-founder and CEO, SparkToro
Third-party cookies are gone next year. Google Analytics is illegal in Europe and GA4 has made massive changes to how it works elsewhere. Privacy laws, ad blockers, and the rise of zero-click search & content all combine to form a less trackable, less attributable digital landscape. How can marketers respond? What still works? Are there options beyond paid ads on the big platforms? In this challenging but revealing presentation, SparkToro founder Rand Fishkin will show us what's coming next, and how great marketers are responding with campaigns and analytics that still work.
"Beyond the Hacks: Strategic and Cultural Foundations of Growth" Pedro Clivati, Head of Growth, GrowthHackers.com and Growth.Software
In the fast-paced world of growth marketing, it's easy to get lost in the sea of hacks, processes, and tools. However, true sustainable growth goes beyond the tactical realm. In this session, Pedro will dive into the often overlooked yet critical aspects of growth: strategy and culture. By dissecting growth strategies suited for varying stages – from the early quest for Product-Market Fit (PMF) to scaling with traction, and finally, embracing expansion and innovation – Pedro will will dive into the often overlooked yet critical aspects of growth: strategy and culture.
"Profit-Focused Growth: Scaling Revenue Beyond Client Acquisition" - Mads Wedderkopp, CEO, Dreaminfluence
Discover how to achieve remarkable revenue growth without solely relying on expanding your client base. Join Mads Wedderkopp, CEO of Dreaminfluence, as he shares his unique strategies that led to a 155% increase in revenue over a year, while growing the client base by only 40%. Learn how to strategically optimize existing client relationships, leverage Net Dollar Retention (NDR), refine pricing strategies, and uncover untapped revenue streams. Walk away with actionable insights to drive sustainable growth by maximizing your current customer base.
About the speakers
Alexandr Khlopenko
Meet Alexandr Khlopenko, head of Brightvision's performance marketing team and an expert in advertising for B2B Tech Companies. His expertise spans e.g. search engine marketing, SEO, CRO, PPC, data analytics, and social ads. With certified skills, data-driven decisions, and ROI maximization, Alexandr's team has helped B2B tech clients achieve 200% increase in leads, 25% quarter-over-quarter lead growth, 300% ROAS, presence in 19 new markets, and 150% traffic growth among other things. As an avid advocate for B2B tech growth, Alexandr empowers companies with advertising strategies that pave the way to success.
Mads Wedderkopp
Mads Wedderkopp has been running SaaS companies for nearly a decade now. Mads started his career early, becoming a manager age 17, by age 18 he was managing 120 sales reps. After his early success, he founded his own SaaS company with a team of co-founders. As CEO of that company, he scaled it from 0 to 70+ employees and 7M USD ARR, he has since gone on to become CEO of Dreaminfluence, owned by Blazar Capital, where he has turned around the business and grown it from 360k USD ARR to +1M USD ARR in less than a year. Besides running Dreaminfluence day to day, Mads is a part of Blazar Capital, the Chairman of Morningscore and on the board of directors at Wakeupdata, so it's fair to say that Mads knows his way around the software industry and how to grow software companies with a customer and people-centric approach.
Rand Fishkin
Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.
Pedro Clivati
Pedro Clivati is the Head of Growth at GrowthHackers.com and Growth.Software - where he manages the experimentation process of the community and software used by growth professionals all around the world. When not testing things out, he can be found writing about tech and growth, teaching growth courses, or mentoring startups and enterprise companies on building their own growth programs.