Event Agenda

"Sustainable Growth and Marketing Eco-systems for Paid Advertising"
Alexandr Khlopenko, Performance Marketing Team Lead, Brightvision

Discover the art of sustainable growth in B2B tech advertising with Alexandr Khlopenko, the driving force behind Brightvision's performance marketing. In Alexandr's session you will gain insights on: How to establish strategy-first approach to growth through advertising.Making "data-driven" to actually mean something.The process for building a good marketing eco-system.How not to get fired for not getting short-term results while the growth machine ramps up.

"The Future of Measurable Marketing"
Rand Fishkin, Co-founder and CEO, SparkToro

Third-party cookies are gone next year. Google Analytics is illegal in Europe and GA4 has made massive changes to how it works elsewhere. Privacy laws, ad blockers, and the rise of zero-click search & content all combine to form a less trackable, less attributable digital landscape. How can marketers respond? What still works? Are there options beyond paid ads on the big platforms? In this challenging but revealing presentation, SparkToro founder Rand Fishkin will show us what's coming next, and how great marketers are responding with campaigns and analytics that still work.

"Beyond the Hacks: Strategic and Cultural Foundations of Growth"
Pedro Clivati, Head of Growth, GrowthHackers.com and Growth.Software

In the fast-paced world of growth marketing, it's easy to get lost in the sea of hacks, processes, and tools. However, true sustainable growth goes beyond the tactical realm. In this session, Pedro will dive into the often overlooked yet critical aspects of growth: strategy and culture. By dissecting growth strategies suited for varying stages – from the early quest for Product-Market Fit (PMF) to scaling with traction, and finally, embracing expansion and innovation – Pedro will will dive into the often overlooked yet critical aspects of growth: strategy and culture.

"Profit-Focused Growth: Scaling Revenue Beyond Client Acquisition" -
Mads Wedderkopp, CEO, Dreaminfluence

Discover how to achieve remarkable revenue growth without solely relying on expanding your client base. Join Mads Wedderkopp, CEO of Dreaminfluence, as he shares his unique strategies that led to a 155% increase in revenue over a year, while growing the client base by only 40%. Learn how to strategically optimize existing client relationships, leverage Net Dollar Retention (NDR), refine pricing strategies, and uncover untapped revenue streams. Walk away with actionable insights to drive sustainable growth by maximizing your current customer base.