Growth Marketing Day 2023

Maximize revenue with data-driven strategies: join Growth Marketing Day 2023, the ultimate virtual event for B2B tech sales and marketers

Join us for our free event Growth Marketing Day 2023 on September 28 and get actionable insights and strategies that help you drive revenue growth and stay competitive in the rapidly evolving tech industry. 

Our agenda is packed with topics such as:  
  • Crafting a growth-centric advertising strategy: Unveiling the path to success
  • Mastering data-driven strategies: Unleashing analytics for revenue enhancement
  • Nurturing a resilient and sustainable marketing ecosystem: A step-by-step guide
  • Navigating short-term challenges on the journey to long-term growth
  • Profit-focused expansion: Scaling revenue beyond client acquisition
  • Beyond the hacks: establishing strategic and cultural foundations for growth
  • The future of measurable marketing: Pioneering the path ahead

Don't miss this opportunity to unlock your business's full growth potential and to take your growth marketing efforts to the next level. Register now to secure your spot and prepare yourself for an event packed with insights! 


Growth Marketing


"Sustainable Growth and Marketing Eco-systems for Paid Advertising" - 2:10 - 2:30 PM CEST Alexandr Khlopenko, Performance Marketing Team Lead, Brightvision

Discover the art of sustainable growth in B2B tech advertising with Alexandr Khlopenko, the driving force behind Brightvision's performance marketing. In Alexandr's session you will gain insights on:

  • How to establish strategy-first approach to growth through advertising.
  • Making "data-driven" to actually mean something.
  • The process for building a good marketing eco-system.
  • How not to get fired for not getting short-term results while the growth machine ramps up.
"The Future of Measurable Marketing" - 2:35 - 2:55 PM CEST Rand Fishkin, Co-founder & CEO, SparkToro

Third-party cookies are gone next year. Google Analytics is illegal in Europe and GA4 has made massive changes to how it works elsewhere. Privacy laws, ad blockers, and the rise of zero-click search & content all combine to form a less trackable, less attributable digital landscape. How can marketers respond? What still works? Are there options beyond paid ads on the big platforms? In this challenging but revealing presentation, SparkToro founder Rand Fishkin will show us what's coming next, and how great marketers are responding with campaigns and analytics that still work.

"Beyond the Hacks: Strategic and Cultural Foundations of Growth" - 3:00-3:20 PM CEST Pedro Clivati, Head of Growth, & Growth.Software

In the fast-paced world of growth marketing, it's easy to get lost in the sea of hacks, processes, and tools. However, true sustainable growth goes beyond the tactical realm. In this session, Pedro will dive into the often overlooked yet critical aspects of growth: strategy and culture. By dissecting growth strategies suited for varying stages – from the early quest for Product-Market Fit (PMF) to scaling with traction, and finally, embracing expansion and innovation – Pedro will will dive into the often overlooked yet critical aspects of growth: strategy and culture.

"Profit-Focused Growth: Scaling Revenue Beyond Client Acquisition" - 3:25-3:45 PM CEST Mads Wedderkopp, CEO, Dreaminfluence

Discover how to achieve remarkable revenue growth without solely relying on expanding your client base. Join Mads Wedderkopp, CEO of Dreaminfluence, as he shares his unique strategies that led to a 155% increase in revenue over a year, while growing the client base by only 40%. Learn how to strategically optimize existing client relationships, leverage Net Dollar Retention (NDR), refine pricing strategies, and uncover untapped revenue streams. Walk away with actionable insights to drive sustainable growth by maximizing your current customer base.

About the speakers

Alexandr Khlopenko
Performance Marketing Team Lead, Brightvision
"Sustainable Growth and Marketing Eco-systems for Paid Advertising"

Meet Alexandr Khlopenko, head of Brightvision's performance marketing team and an expert in advertising for B2B Tech Companies. His expertise spans e.g. search engine marketing, SEO, CRO, PPC, data analytics, and social ads. With certified skills, data-driven decisions, and ROI maximization, Alexandr's team has helped B2B tech clients achieve 200% increase in leads, 25% quarter-over-quarter lead growth, 300% ROAS, presence in 19 new markets, and 150% traffic growth among other things. As an avid advocate for B2B tech growth, Alexandr empowers companies with advertising strategies that pave the way to success.

Mads Wedderkopp
CEO, Dreaminfluence
Profit-Focused Growth: Scaling Revenue Beyond Client Acquisition

Mads Wedderkopp has been running SaaS companies for nearly a decade now. Mads started his career early, becoming a manager age 17, by age 18 he was managing 120 sales reps. After his early success, he founded his own SaaS company with a team of co-founders.  As CEO of that company, he scaled it from 0 to 70+ employees and 7M USD ARR, he has since gone on to become CEO of Dreaminfluence, owned by Blazar Capital, where he has turned around the business and grown it from 360k USD ARR to +1M USD ARR in less than a year. Besides running Dreaminfluence day to day, Mads is a part of Blazar Capital, the Chairman of Morningscore and on the board of directors at Wakeupdata, so it's fair to say that Mads knows his way around the software industry and how to grow software companies with a customer and people-centric approach.

Rand Fishkin
Co-founder & CEO, SparkToro
"The Future of Measurable Marketing"

Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writingvideos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.

Pedro Clivati
Head of Growth at & Growth.Software
Beyond the Hacks: Strategic and Cultural Foundations of Growth

Pedro Clivati is the Head of Growth at and Growth.Software - where he manages the experimentation process of the community and software used by growth professionals all around the world. When not testing things out, he can be found writing about tech and growth, teaching growth courses, or mentoring startups and enterprise companies on building their own growth programs.

Practical details

When?  September 28, 2:00 - 4:00 PM CEST

Where?  Virtual

We hope to see you there!

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