Our story

Serving B2B technology companies across Europe since 2000.

A pipeline agency for
complex B2B tech.

We help B2B tech companies build pipeline in markets they can’t reach alone. With senior people across Europe, we run all pipeline streams, from getting found to closing and growing the account, in the language each market speaks. One pipeline, measured by one number. That’s the Brightvision PipelineTM.

The Brightvision team outside the Stockholm office

26 years,
eight chapters

1999

One freelancer in Gothenburg

Jakob Löwenbrand starts consulting in tech marketing. A one-man company, until the second person arrives and the daily coffee break begins.

2000

Brightvision AB is born

Incorporated in October.
B2B tech from the first day and nothing else since.

2008

The Chamonix experiment

We opened an office in the Alps to recruit Nordic native speakers. It failed. The idea underneath it was right, and native teams became the strategy anyway, built properly the second time. It taught us to make bets small, test fast and close them honestly, which is still how we launch new markets for clients.

2011

The near-death experience

A bookkeeping error turned a healthy profit into a heavy loss. We survived on frugality and fast decisions. Since then, real-time numbers on every project and a discipline about cash we have never let go of. We do not disappear on clients.

2013

Whatever it takes gets its name

An unhappy client, a fist on the table, and a lesson we decided to keep. We rebuilt the team, the message and the strategy in three days, saved the campaign and kept the client for four more years. The phrase became a value.

2014

Becoming trusted advisors

Webinars with Jill Konrath, Aaron Ross and SiriusDecisions, and a sold-out Lead Generation Day at Operakällaren in Stockholm. Clients stopped calling us about campaigns and started calling us for advice.

2020

Native teams across Europe

What one office in Chamonix could not solve, a remote-first organisation solved properly. Senior native speakers across multiple languages, employed by us rather than borrowed from a network.

2025

CoSeller goes live

CoSeller, our agentic campaign platform, tells you which companies to call first, writes the outreach in multiple languages, and shows what’s working in each country while the campaign runs. Run by us, accelerated by AI. The B2B Pipeline Agency.

How we work

Four values,
each learned the hard way

How we hire

We’re humble winners

For over two decades, we’ve hired people who are humble, hungry and smart. We like to win, but we do it together and without the ego.

How we respond

We don’t settle

If something isn’t working, we change it. New people, a new message, a new market. We keep going until we get results.

How we report

We tell it like it is

We don’t like to sugarcoat things. If a campaign is struggling, you’ll hear it from us early, along with what we’ll do about it. Being straight with clients is part of being professional.

How we grow

We grow people

We promote from within. SDRs stay three years on average and team leaders six, so your campaign is never somebody’s training ground.

Meet the team

The people building your pipeline

Our team leaders own the accounts they run, right down to the profit and loss. You meet yours in week one, and it is usually the same person in year three.

BrightFuture

One percent of profit.
Causes we stay with.

Every year, we support causes we stay with for the long run, with funding, time and attention. It lets us follow the journey and see the difference it makes.

For four years now, we’ve supported NetWorks Romania. They help families break the cycle of poverty through education and work.

A woman lifting a polytunnel cover over seedling beds at a NetWorks Romania growing site, a child beside herChildren playing football in the yard at New Hope Children’s Centre in Entebbe, Uganda
Get started

The best chapter is the
one we write with you

If your next year depends on real pipeline in markets you cannot reach alone, let us talk.