Inbound Marketing

Inbound marketing utilizes educational content to generate leads and create an ongoing dialogue with prospects to drive them further down the funnel.

Inbound Marketing

Inbound marketing utilizes educational content to generate leads and create an ongoing dialogue with prospects to drive them further down the funnel

This is inbound marketing

Inbound marketing is a proven approach for B2B companies to generate leads and grow revenue. Let your prospects come to you, by providing engaging content of value.

Brightvision produce and execute inbound campaigns with measurable results as our number one priority. We create original content, such as blog posts and eBooks, to attract the right people and drive them further down the funnel and closer to a purchase decision. The content is promoted in relevant channels such as LinkedIn, Google and programmatic advertising.

Whether you want to increase brand awareness, generate leads or position your company, inbound marketing is the answer.

See how we helped Visma generate more than 1600 leads using the inbound methodology:

Our process

RESEARCH AND AUDIT

We start with the grunt work to get a complete understanding of your company, the environment it operates in, and your business goals. We perform a thorough audit to ensure that we can create a result driven campaign that will generate leads for your business.

CONTENT PRODUCTION

Our consultants are experienced content producers and can create all types of inbound content, both written and visual. Between landing pages, eBooks, customer cases, blogs, banners and short films – they’ve got it covered. We design content funnels that make prospects more likely to convert to a lead.

ANALYSIS AND REPORTING

Campaign analysis and measurement is something we take seriously. We believe that you need to truly understand the results, in order to know how to move forward and improve those results. We work iteratively throughout the campaigns and rely on campaign data to make good results great.

STRATEGY AND PLANNING

Through an initial workshop, we develop a goal-oriented strategy that starts with identifying your buyer personas and mapping out the buyer’s journey. We then determine the content that best will cater to their needs and position your product or service as a solution to their problems.

PAID PROMOTION

Advertising and promotion are important parts of the lead generation process. We carefully curate our channels based on the behavior of your target audience. Throughout the campaign, we continuously optimize in order to make sure that the campaign is cost-effective and generates high quality leads.

MARKETING AUTOMATION

Our team is certified in various marketing automation platforms such as Hubspot and Sharpspring. Through marketing automation we help our clients automate their marketing and sales engagement processes to generate more leads, convert leads to sales, measure and most importantly maximize ROI. This allows us to automate repetitive tasks such as sending emails, automated workflows and tracking website interactions.

Our process

RESEARCH & AUDIT

We start with the grunt work to get a complete understanding of your company, the environment it operates in, and your business goals. We perform a thorough audit to ensure that we can create a result driven campaign that will generate leads for your business.

CONTENT PRODUCTION

Our consultants are experienced content producers and can create all types of inbound content, both written and visual. Between landing pages, eBooks, customer cases, blogs, banners and short films – they’ve got it covered. We design content funnels that make prospects more likely to convert to a lead.

ANALYSIS & REPORTING

Campaign analysis and measurement is something we take seriously. We believe that you need to truly understand the results, in order to know how to move forward and improve those results. We work iteratively throughout the campaigns and rely on campaign data to make good results great.

STRATEGY & PLANNING

Through an initial workshop, we develop a goal-oriented strategy that starts with identifying your buyer personas and mapping out the buyer’s journey. We then determine the content that best will cater to their needs and position your product or service as a solution to their problems.

PAID PROMOTION

Advertising and promotion are important parts of the lead generation process. We carefully curate our channels based on the behavior of your target audience. Throughout the campaign, we continuously optimize in order to make sure that the campaign is cost-effective and generates high quality leads.

MARKETING AUTOMATION

Our team is certified in various marketing automation platforms such as Hubspot and Sharpspring. Through marketing automation we help our clients automate their marketing and sales engagement processes to generate more leads, convert leads to sales, measure and most importantly maximize ROI. This allows us to automate repetitive tasks such as sending emails, automated workflows and tracking website interactions.

Get to know us

Curious on how we work with inbound marketing? In this short video we aim to give you an insight to our processes, the core of a successful inbound campaign and a tour into our daily work. Hit play!

Get to know us

Curious on how we work with Inbound marketing? In this short video we aim to give you an insight to our processes, the core of a successful inbound campaign and a tour into our daily work. Hit play!

2019’s guide to
Inbound Marketing

The world of inbound marketing saw plenty of action in 2018. In our guide, we’ve listed three key learnings, explaining how to set the right KPI’s, how to prove the ROI of your marketing activities and the five key marketing activities to focus on in 2019. Simply everything you need if you are a B2B tech company in search of the ultimate Inbound marketing strategy.

2019’s guide to
Inbound Marketing

The world of inbound marketing saw plenty of action in 2018. In our guide, we’ve listed three key learnings, explaining how to set the right KPI’s, how to prove the ROI of your marketing activities and the five key marketing activities to focus on in 2019. Simply everything you need if you are a B2B tech company in search of the ultimate Inbound marketing strategy.

Our Latest Work

We have the expertise, the tools and the passion required to be able to lead you and your company through successful Inbound marketing campaigns and outbound projects. We turn strangers into customers in order to drive sales and leads.

Give your marketing
strategy a boost

Do you want to get started with inbound marketing? Or perhaps your existing strategy needs a boost? Book a free 30 minute meeting with one of our experts.

Give your marketing
strategy a boost!

Do you want to get started with inbound marketing? Or perhaps your existing strategy needs a boost? Book a free 30 minute meeting with one of our experts.