Paid Media

Paid media allows you to maximize reach and gain exposure in your target markets. Using paid media, we help you establish a digital presence that cuts through the noise and reaches your audience to help you strengthen your brand and generate leads.

How we do it

Our paid specialists work with designated tools and platforms applying an iterative process to make sure your ads are as impactful as possible.

WE ARE QUALIFIED

Through our Google Analytics certification, we have proven profound skills not only in Google Analytics as tool but also in data analysis and interpretation as well as conversion optimization.

Our Google Ads certification shows our skills in creating, managing and optimizing accounts and audiences in Google Ads, both for search and video ads.

With our Hubspot certification, we demonstrate a broad knowledge in social media, spanning from strategy and organic content to advertising.

/01

RESEARCH & AUDIT

We work together to get an understanding of your business environment. This includes defining your target market, developing buyer personas, create tailored messaging and identifying USPs. Based on our research, we define campaign goals and create a detailed campaign plan.

/02

STRATEGY & PLANNING

We create a strategy and paid media plan based on your target audience and goals (traffic, views, leads). We determine which channels will give your best possible exposure at the lowest cost. The tailored strategy includes channels, messaging, timeline, production and budget.

/03

PRODUCTION

We produce the assets needed to launch a successful paid media campaign. Assets include premium content such as eBooks, guides and advertising banners and are directly tied to buyer personas and campaign goals.

/04

ADVERTISING

We place ads where your target audience is most likely to convert. We use traditional platforms such as LinkedIn, Facebook and AdWords together with emerging platforms for native and programmatic advertising. We continuously analyze and optimize ads based on results.

/05

ANALYSIS & MEASUREMENT

We continuously measure the success of the campaigns based on your goals.
We utilize the analytics tools available in the platforms we use combined with
Google Analytics and other tools to understand behavior and conversion
on a granular level. 

/06

OPTIMIZING & REPORTING

Based on the data, we optimize targeting, placements, content, format and channels to generate a higher ROI and make your ads as cost-effective as possible. During the campaign we have a close partnership with you, giving you all the insight and reporting you might need. And yes, we’ll break it down for you!

TYPES OF Media

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places.

SOCIAL MEDIA ADVERTISING

Social media advertising allows for extensive reach and demographic targeting due to their size and data. We use established channels like Facebook and LinkedIn because they offer the most advanced demographic and psychographic targeting and a wide reach.

SEARCH ENGINE ADVERTISING

Google is the most widely used search engine in the Nordics, totaling at approximately 95 percent of all searches made online. We use Google Ads to reach audiences that actively search for certain services, products and companies.

NATIVE ADVERTISING

Native advertising is a form of paid media where the content promoted doesn’t look like ads, but is simply a part of the environment where it published, such as an online magazine or other forms of online publications. We use native advertising to position our clients as thought leaders on relevant topics and reach audiences in a more organic way.

BANNER ADVERTISING

We create banner ads with messages that are tailored to your audience. We use programmatic tool AdForm to automate the process of purchasing and dynamically placing those banners on websites and apps. This allows us to get the best possible placement in a context that is highly relevant to your prospect.

Paid Media

Paid media allows you to maximize reach and gain exposure in your target markets. Using paid media, we help you establish a digital presence that cuts through the noise and reaches your audience to help you strengthen your brand and generate leads.

How we do it

Our paid specialists work with designated tools and platforms applying an iterative process to make sure your ads are as impactful as possible.

WE ARE QUALIFIED

Through our Google Analytics certification, we have proven profound skills not only in Google Analytics as tool but also in data analysis and interpretation as well as conversion optimization.

Our Google Ads certification shows our skills in creating, managing and optimizing accounts and audiences in Google Ads, both for search and video ads.

With our Hubspot certification, we demonstrate a broad knowledge in social media, spanning from strategy and organic content to advertising.

/01

RESEARCH & AUDIT

We work together to get an understanding of your business environment. This includes defining your target market, developing buyer personas, create tailored messaging and identifying USPs. Based on our research, we define campaign goals and create a detailed campaign plan.

/02

STRATEGY & PLANNING

We create a strategy and paid media plan based on your target audience and goals (traffic, views, leads). We determine which channels will give your best possible exposure at the lowest cost. The tailored strategy includes channels, messaging, timeline, production and budget.

/03

PRODUCTION

We produce the assets needed to launch a successful paid media campaign. Assets include premium content such as eBooks, guides and advertising banners and are directly tied to buyer personas and campaign goals.

/04

ADVERTISING

We place ads where your target audience is most likely to convert. We use traditional platforms such as LinkedIn, Facebook and AdWords together with emerging platforms for native and programmatic advertising. We continuously analyze and optimize ads based on results.

/05

ANALYSIS & MEASUREMENT

We continuously measure the success of the campaigns based on your goals.
We utilize the analytics tools available in the platforms we use combined with
Google Analytics and other tools to understand behavior and conversion
on a granular level. 

/06

OPTIMIZING & REPORTING

Based on the data, we optimize targeting, placements, content, format and channels to generate a higher ROI and make your ads as cost-effective as possible. During the campaign we have a close partnership with you, giving you all the insight and reporting you might need. And yes, we’ll break it down for you!

TYPES OF MEDIA

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places.

SOCIAL MEDIA ADVERTISING

Social media advertising allows for extensive reach and demographic targeting due to their size and data. We use established channels like Facebook and LinkedIn because they offer the most advanced demographic and psychographic targeting and a wide reach.

SEARCH ENGINE ADVERTISING

Google is the most widely used search engine in the Nordics, totaling at approximately 95 percent of all searches made online. We use Google Ads to reach audiences that actively search for certain services, products and companies.

NATIVE ADVERTISING

Native advertising is a form of paid media where the content promoted doesn’t look like ads, but is simply a part of the environment where it published, such as an online magazine or other forms of online publications. We use native advertising to position our clients as thought
leaders on relevant topics and reach audiences in a more organic way.

BANNER ADVERTISING

We create banner ads with messages that are tailored to your audience. We use programmatic tool AdForm to automate the process of purchasing and dynamically placing those banners on websites and apps. This allows us to get the best possible placement in a context that
is highly relevant to your prospect.

Do you want to utilize paid media to strengthen your brand and generate more leads?

OUR LATEST WORK

We have the expertise, the tools and the passion required to be able to lead you and your company through successful Inbound marketing campaigns and outbound projects. We turn strangers into customers in order to drive sales and leads.

WANT TO KNOW MORE?
Get in touch!

Want to improve your paid media strategy and digital presence? Book a free 30 minute meeting with one of our experts or just give us a call.

WANT TO KNOW MORE?
GET IN TOUCH!

Want to improve your paid media strategy and digital presence? Book a free 30 minute meeting with one of our experts or just give us a call.

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