Scalable partner marketing campaigns for B2B tech companies in Europe

It's important to maintain good relationships and produce great B2B partner marketing campaigns to achieve sales targets. We can help you with this by leveraging packaged data- driven lead generation campaigns that are easy to manage and scale – in all European languages. 

We have implemented and managed partner campaigns in Europe for the past 10 years. Each year we launch hundreds of campaigns with some of the biggest names in the tech industry. 

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Helping your partners generate quality leads through campaigns in all Nordic languages

We are results-driven

We carry out the foundational work that pave the way for continued digital success for your partners. Brightvision shares our strategic and technical expertise across inbound and outbound methodologies that enable your partners to continue the work of generating leads after the campaign period has ended.

We implement proven strategies

We use results-driven inbound marketing strategies and telemarketing tactics that generate qualitative leads and drives growth. As HubSpot and SharpSpring partners we can automate your partner campaigns regardless of your technical requirements.

We make it easy to get started

Brightvision has decades of experience managing partner marketing campaigns, from concept to implementation and administration. We know the processes, we’re familiar with the systems, and — whether it's budget, POEs, or making sure all the legal parts are in place — we can handle it quickly and efficiently. 

Customer case: Gibon: How an integrated partner inbound campaign secured high-quality leads

Our partner marketing process


Partner engagement & onboarding

We work directly with your partners throughout the process. The onboarding is a vital step to creating successful partner marketing campaigns and it’s when we agree on programs, policies, and processes. Your partner will work with a team of specialists with a designated project manager that manages the project, makes sure the marketing plan is in line with the budget, and ensures that deadlines are met. 


Campaign planning & setup

We work with your partners to define a strategy that’s tailored to their business goals. During this step, we establish a buyer journey that makes sense for the buyer personas and makes them more likely to convert to a lead. Based on that, we determine the best strategy to apply in order to achieve our goals. This could be ABM, inbound marketing, teleprospecting, or a combination of tactics. 


Campaign execution

We execute the campaign plan we have agreed on. This can include launching premium content such as eBooks and reports, developing microsites and landing pages, designing email campaigns, and producing advertising banners. Our digital efforts are often supported by teleprospecting campaigns that focus on booking appointments and demos with prospects. 


Claiming & invoicing

We can handle both the administrative and operational aspects of running a campaign. Whether it's budget, POEs, or ensuring all the legal requirements are met, we can do it swiftly and effectively because we are familiar with the procedures and the systems. 

Book a meeting and discover our partner marketing program

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Find out what happened when we helped Inspari through a partner marketing campaign.

Want to know more? Get in touch!

Whatever your needs may be, as a full service agency we are sure we can get you started. Submit the form below or just give us a call at +46 (0) 31 711 63 20 and we take it from there! You can also book a meeting with us directly here.

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