Scalable partner marketing campaigns for B2B tech companies in Europe

We work directly with your partners throughout the process. The onboarding is a vital step to creating successful partner marketing campaigns and it’s when we agree on programs, policies, and processes. Your partner will work with a team of specialists with a designated project manager that manages the project, makes sure the marketing plan is in line with the budget, and ensures that deadlines are met. 

We work with your partners to define a strategy that’s tailored to their business goals. During this step, we establish a buyer journey that makes sense for the buyer personas and makes them more likely to convert to a lead. Based on that, we determine the best strategy to apply in order to achieve our goals. This could be ABM, inbound marketing, teleprospecting, or a combination of tactics. 

We execute the campaign plan we have agreed on. This can include launching premium content such as eBooks and reports, developing microsites and landing pages, designing email campaigns, and producing advertising banners. Our digital efforts are often supported by teleprospecting campaigns that focus on booking appointments and demos with prospects. 

We can handle both the administrative and operational aspects of running a campaign. Whether it's budget, POEs, or ensuring all the legal requirements are met, we can do it swiftly and effectively because we are familiar with the procedures and the systems.