Virtual event
Partner Marketing day 2022
The must-attend event for tech Partner Marketing Managers who want to help partners succeed with their marketing.
Learn the latest partner marketing strategies and tactics from some of the brightest marketing leaders in tech. If you are responsible for helping partners succeed with their B2B tech marketing and tasked with the challenge of dealing with many partners with different maturity levels and needs – you should attend this event. Here you will get the latest insights from some of the brightest leaders in tech, such as: Rod Griffith, Chief Client Officer & Co-Founder of MarketReach, Inc and Linda Rønningen Director Alliances Marketing, Crayon.
Overcome your partner marketing challenges in 2022
We know that those of you who manage partners rely on them to achieve your targets. It's important both to maintain good relationships and produce great campaigns. Dealing with many partners with different needs, as well as keeping up to date on the latest marketing trends and standing out in the digital buzz, is anything but easy. That’s why we are hosting this event. We have put together an agenda packed with brilliant speakers in tech marketing that will share their best insights, with the goal of helping you to overcome some of your marketing challenges in 2022.
Agenda
"5 Tips For Launching A Successful Partnership Campaign" Linda Rønningen, Director Alliances Marketing, Crayon
Partner Marketing often feels like too many stakeholders, not enough ROI. We’ll discuss how to build a framework for success so that you can confidently plan, launch and optimize future campaigns to make everyone happy.
"7 Alliance Partner Marketing Pitfalls You May Not Know (But Should)" Rod Griffith, Chief Client Officer and Co-Founder, MarketReach, Inc
Despite the many complexities and challenges in managing alliance partnerships, marketing leaders generally believe in the value of strategic alliances. Yet the alliance failure rate is high. One study from the Business Performance Innovation Network and the Chief Marketing Officer Council tells us nearly half of all alliances (45%) fall short of long-term success. While there are common pitfalls that most marketers are likely aware of (poorly defined goals, weak planning, lack of funding/resources, etc.), Rod will discuss several other lesser-known pitfalls that you’ll want to avoid to improve your alliance partner marketing success.
"4 Ways on How to Identify What is Working in Partner Marketing" Meshach Amuah-Fuster, Managing Director for EMEA, Allbound
You will learn:
Maximising partner engagement - how to identify Key Performance Indicators (KPI).
Actionable insights - using partner engagement data to drive recruitment.
How the vendor and marketer Should Work Together.
How to scale effectively.
"How Partners And Vendors Can Get More Out Of Marketing Budgets" Jacob Hammar, Digital Strategist, Brightvision
In his session Jacob will provide straightforward and up-to-date pieces of advice regarding partner marketing budgets. The presention of these tips and tricks will concern both the partner side as well as the vendor aspect.
"B2B Partner Marketing Challenges and Priorities" Zach Edling, Vice President Account Services, Tendo Communications
Zach Edling, explains why partner marketing is getting more competitive and harder to execute. Edling shares results and takeaways from Tendo's 2022 survey report in which leading channel and partner marketers share their top challenges, successes, and priorities in the coming year.
About the speakers
Linda Rønningen
5 Tips For Launching A Successful Partnership Campaign
Linda Rønningen is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. Including leadership roles at global advertising agencies working with Fortune 100 clients. Her expertise spans all areas of marketing, including marketing/communication strategy, forecasting, market analysis, and demand generation. She joined Crayon in 2021 to drive the go-to-market for their global alliances' program as Director of Alliances Marketing. Title: 5 tips for launching a successful partnership campaign.
Rod Griffith
7 Alliance Partner Marketing Pitfalls You May Not Know (But Should)
Rod Griffith has a deep, 30-year background in partner marketing for tech companies. He was a strategic alliance partner manager for many years before becoming manager of partner marketing programs for a global computer company. As the co-founder of MarketReach, a B2B tech marketing firm, Rod and his team help global tech companies develop and implement partner marketing initiatives and programs in the US.
Meshach Amuah-Fuster
4 Ways on How to Identify What is Working in Partner Marketing
As Managing Director for EMEA, Meshach Amuah-Fuster brings almost 20 years of experience coordinating Sales, Marketing, Business Development, Operations, Pre-Sales, Professional Services, Bid Managers and Procurement functions. Prior to joining Allbound, Amuah-Fuster served as Director, EMEA Sales, at Vimeo, focused on offering video hosting, management and sharing tools to the EMEA market. He also held positions at Piano, SAS Institute and Experian.
Jacob Hammar
How Partners And Vendors Can Get More Out Of Marketing Budgets
Jacob Hammar helps B2B tech companies to grow with result-oriented marketing. In his role Digital Strategist at Brightvision, Jacob helps clients develop marketing strategies, starting up ABM programs and decide on long-term marketing plans. Other responsibilities are new client sales, account management and internal service innovation.
Zach Edling
B2B Partner Marketing Challenges and Priorities
Zach Edling is the Vice President of Account Services at Tendo Communications. In this role, he’s helped category-leading enterprise B2B companies advance their partner marketing practices through the power of content and content strategy.
