Account Based Marketing (ABM) Day 2021

På ABM Day den 28:e oktober får du som marknadsförare i techbranschen lära dig hur du lyckas med dina ABM-aktiviteter.

Registrera dig till ABM Day den 28:e oktober och ta del av effektiva ABM-strategier och tips från några av de mest framstående ledarna inom IT-/techbranschen. Du kan bland annat se fram emot att lyssna på ABM-gurun Sangram Vajre, Terminus och Hillary Carpio, Snowflake. Eventet är virtuellt och det är gratis att delta. 

Thursday, Oct 28 2021 | 12:00 pm

Lyckas med ABM och vinn stort under 2022

Efter 20 år i branschen förstår vi de utmaningar som B2B-techbolag står inför idag. Det finns otaliga strategier och aktiviteter att välja bland, genomföra och följa upp på. Men vad fungerar bäst och vad krävs för att ni ska lyckas med era ABM-insatser? Brightvision arrangerar detta event för att göra det enklare för dig. Vi har satt ihop en fullspäckad agenda med kompetenta ABM-experter för att kunna erbjuda dig som sälj-och marknadschef de verktyg och strategier som krävs för att lyckas med dina investeringar 2022. 

Agenda

ABM Is B2B: Why Go-to-Market in Your Company Is Broken and How CMOs Can Fix It - 3:00 - 3:20 PM
Sangram Vajre, Terminus

Your company might not be growing at the rate you want, not because of your vision or team, but because of your go-to-market strategy. You fix that, you are back on track and can transform your business. In this session you will learn how, from the ABM legend Sangram Vajre, Co-founder at Terminus.

Integrated ABM – From ideation to execution - 4.35 - 4.45 PM
Hillary Carpio, Snowflake

Hillary has pioneered ABM from the ground up at a Fortune 500 company as well as scaled a dedicated ABM team at the Snowflake, the fastest growing software company in history. From weaving together a martech stack to building cross-functional programs and processes, she has proven that a successful account-based program is only limited to the creativity and execution muscles an organization has. Attendees will walk away with an actionable approach to kicking off or upleveling ABM in their org, bettering alignment with sales and cross functional teams, and measuring success.

LinkedIn Ads: The ABM Marketer's Best Friend - 4.15 - 4.35 PM
AJ Wilcox, B2Linked

If you’re in the B2B tech marketing game and trying to figure out how LinkedIn ads best can be used for ABM, this session is for you. You’ll learn from one of the world's greatest LinkedIn ad spender, AJ Wilcox, who has managed hundreds of accounts and known for working directly with LinkedIn’s top 10 accounts.

Which Style of ABX Is Right for You? - 2:35 - 2:55 PM
Leanne Chescoe, Demandbase

There are multiple styles of Account-Based Experience (ABX) based on the potential value of the account. The spectrum ranges from truly one-to-one conversations with the largest accounts to technology-driven account-based programs with thousands of lower-value targets. Whether you’re just starting or have been executing account-based programs for years, taking a blended approach to ABX is a smart move. In this session, we’ll explore how different approaches have their place in an ABX strategy with practical tips and key insights. 

The Keys to Win Megadeals - 2:10 - 2:30 PM
Christopher Engman, Author Megadeals

In this session, Megadeal Author Christopher Engman will reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. He will also provide a unique cutting-edge approach to complex selling that blend account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team. 

Leveraging ABM to Drive Product Adoption in Strategic Accounts - 3.50 - 4.10 PM
Kari Price, Red Hat

Account Based Marketing (ABM) is a highly effective strategy for reaching net new customers or markets as well as upsell into existing customers. However, ABM can also effectively support post-sale customer lifecycle strategies that lead to greater solution adoption, additional upsell opportunities and overall customer advocacy. In this session Kari Price of Red Hat will share strategies for leveraging account based marketing to drive customer success.

State of ABM in the EU - 3:25 - 3:45 PM CEST
Justin Keller, Terminus

In his session, Justin will discuss the summary of their findings in Terminus’ first ever state of ABM in EMEA report.

Om talarna

Sangram Vajre
Sangram Vajre
Co-founder at Terminus
The Secret Formula to Become a Successful CMO in 2021

Sangram Vajre is a co-founder of Terminus, one of the leading software service platforms for account-based marketing. Sangram is also an author of two books about ABM, international keynote speaker and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

AJ Wilcox
Founder B2Linked
LinkedIn Ads - The ABM Marketer's Best Friend

AJ Wilcox is the world´s biggest LinkedIn ad spender. He fell in love with the LinkedIn ads platform for almost 10 years ago and founded B2Linked in 2014, which specializes in LinkedIn ads, account management, training, and consulting. Since then, he has managed hundreds of accounts and a combined $100 million in ad spend on the network. During his session, he will give us a greater understanding of The Power of LinkedIn Ads.

Christopher Engman 
Author Megadeals 
How to make a Megadeal

For two and a half years, Christopher Engman has researched large and complex B2B business together with Johan Åberg. Or Megadeals as they have chosen to call these. The result is the book Megadeals which contains the insights from their research. The business that has been studied is from 100 million up to 150 billion, where some of the world´s best sellers and marketers in B2B have been interviewed. Christopher is also a founder of several companies, including Vendemore. During his session, he will give us the keys to how we can win a Megadeal. 

Leanne Chescoe 
B2B Marketing & ABM Specialist, Demandbase
Which style of ABX is right for you?

Leanne Chescoe is B2B Marketing leader with over five years in the digital martech space and a proven track record of entering a new region, exceeding goals and partnering with sales to deliver strong revenue growth. Leanne is the sole Demandbase Marketer in EMEA, with a mission to evangelise ABM and help B2B Marketers build and scale an ABM strategy for their organisation.

Hillary Carpio
Director Account Based Marketing, Snowflake 
Integrated ABM – From ideation to execution

Hillary has pioneered ABM from the ground up at a Fortune 500 company as well as scaled a dedicated ABM team at the Snowflake, the fastest growing software company in history. From weaving together a martech stack to building cross-functional programs and processes, she has proven that a successful account-based program is only limited to the creativity and execution muscles an organization has.

Gavin Dimmock
GM EMEA at Terminus
Leveraging ABM to drive product adoption

Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 16 years, he has been building tech brands and marketing programs that people love. He is currently the VP of Brand Marketing at Terminus, the leading ABM platform that powers high-performing go-to-market teams.

Kari price
Kari Price
Director, Global Account Based Marketing, Red Hat
VP of Brand Marketing at Terminus

Kari Price leads Red Hat's Global Account Based Marketing (ABM) Program. Kari has spent her 20+ year career focused on B2B marketing for technologies and services. In addition to her success in scaling ABM at Red Hat, Kari has extensive experience with direct marketing, alliance and channel partners, customer and services marketing. As the Red Hat ABM program enters the fifth year, Kari and the program team are focused on driving efficiencies and key account engagement and growth through hybrid ABM approaches and best practices.

Practical information

Time & date: October 28th at 2.00 - 4.00 PM CEST

Cost: Free of charge

Location: Virtual

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