Account Based Marketing (ABM) Day 2022

På ABM Day får du som marknadsförare i techbranschen lära dig hur du lyckas med dina ABM-aktiviteter.

Registrera dig till ABM Day den 15:e september och ta del av effektiva ABM-strategier och tips från några av de mest framstående ledarna inom IT-/techbranschen. Du kan bland annat se fram emot att lyssna på Leanne Chescoe, Demandbase och Alisha Lyndon, Momentum Group. Eventet är virtuellt och det är gratis att delta. 

Lyckas med ABM och vinn stort under 2023

Efter 20 år i branschen förstår vi de utmaningar som B2B-techbolag står inför idag. Det finns otaliga strategier och aktiviteter att välja bland, genomföra och följa upp på. Men vad fungerar bäst och vad krävs för att ni ska lyckas med era ABM-insatser? Brightvision arrangerar detta event för att göra det enklare för dig. Vi har satt ihop en fullspäckad agenda med kompetenta ABM-experter för att kunna erbjuda dig som sälj-och marknadschef de verktyg och strategier som krävs för att lyckas med dina investeringar 2023.


Fragmented Data - 2:10 - 2:35 PM CEST
Leanne Chescoe, Senior Manager Field Marketing EMEA, Demandbase

Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying teams until the journey is almost over. The winners in this game will be those who learn to use data and insights to light up the journey and deeply understand their accounts. Want to be one of them? Join ABM expert Leanne Chescoe, Snr. Manager Marketing EMEA at Demandbase as she shares how Account Intelligence can improve your go-to-market strategy. She will unveil how to spot in-market opportunities sooner, progress them faster and hit your pipeline goals every quarter.

Accelerating Growth With Agile ABM - 2:35 - 3:00 CEST
Jacob Hammar Digital Strategist, Brightvision

During this session Jacob Hammar will be outlining the essentials for boosting the growth within your B2B tech business, with the help of Agile ABM.

Account-Based Marketing Needs Tough Love - 3:00 - 3:25 CEST
Alisha Lyndon, Founder & CEO, Momentum

We all know when sales and marketing teams collaborate on strategic accounts, everyone wins. Despite it being the number one marketing priority in 2021, and 75% of firms increasing their budgets for ABM in 2022, Account-based marketing needs a step change. Alisha will share what winning firms are doing differently in their account-based efforts, together with what sales and marketing strategies are working across the Global 2,000, from their ongoing buyer study CBX. Join this session to hear how sales and marketing teams can respond to accelerate growth.

Personalization & Pipeline: ABM drives $110M in pipeline at Blue Yonder - 3:25 - 3:50 CEST
Arlyn Knox, Corporate Vice President, Integrated Demand Generation, Blue Yonder

Join Arlyn Knox, Corporate Vice President of Integrated Demand Generation at Blue Yonder, the leading digital supply chain platform, to discover how her team is scaling it’s ABM program that has driven $110M in pipeline and $56M in closed/won business to date. From key challenges and lessons learned in scaling an ABM program to their team’s keys to success, dive into how Blue Yonder uses ABM to build relationships with their most strategic target accounts.

TBA - 4:15 - 4:40 PM CEST
Lataneé Conant, Chief Market Officer, 6sense


Om talarna

Leanne Chescoe
Senior Manager Field Marketing EMEA, Demandbase
Fragmented Data

Leanne Chescoe is B2B Marketing leader with over five years in the digital martech space and a proven track record of entering a new region, exceeding goals and partnering with sales to deliver strong revenue growth. Leanne leads Marketing in EMEA, with a mission to evangelise ABX and help B2B Sales & Marketing teams build and scale account-based strategies for their organisation.

Arlyn Knox
Corporate Vice President, Integrated Demand Generation, Blue Yonder
Personalization & Pipeline: ABM drives $110M in pipeline at Blue Yonder

Arlyn has over 17 years of experience creating innovative demand generation campaigns to drive sales pipeline, digital conversions, and leading successful teams. Seasoned professional across various SaaS technologies including ERP, CRM, Events, and Supply Chain. Currently lead global digital, operations, events and demand generation at Blue Yonder.

Jacob Hammar
Digital Strategist, Brightvision
Accelerating Growth With Agile ABM

Jacob Hammar helps B2B tech companies to grow with result-oriented marketing. In his role Digital Strategist at Brightvision, Jacob helps clients develop marketing strategies, starting up ABM programs and decide on long-term marketing plans. Other responsibilities are new client sales, account management and internal service innovation.

Alisha Lyndon
Founder & CEO at Momentum
Account-Based Marketing Needs Tough Love

Alisha Lyndon is the Founder and CEO of Momentum, one of the world’s leading growth consultancies and the pioneers of account-based marketing. Host of the no1 Account-based Marketing (ABM) podcast.

Jakob Löwenbrand
Managing Director, Brightvision

Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

Praktiska detaljer

När? September 15, 14:00-17:00 CEST

Var? Digitalt

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