Partner Marketing Day 2022Eventet för dig som är ansvarig för partnermarknadsföring i techbranschen
Eventet är för partnermarknadschefer som är ansvariga för att hjälpa partners lyckas med sin B2B techmarknadsföring. Få de senaste trenderna från några av de främsta marknadsförarna inom ämnen som alliance partner marketing, budgethantering, och skalbara partnerkampanjer. Exempel på talare är Rod Griffith, Chief Client Officer & Co-Founder, MarketReach, Inc och Linda Rønningen, Director Alliances Marketing, Crayon. Se fler talare i agendan nedan.
Vi vet att ni som hanterar partners förlitar sig på att dem ska uppnå uppsatta mål. Det är viktigt att ha goda relationer samt att producera grymma kampanjer. Men att hantera många olika partners med olika behov, samtidigt som man ska hålla koll på de senaste trenderna inom marknadsföring, och stå ut i det digitala bruset – är inte enkelt. Det är därför vi anordnar detta event! Vi har skapat en agenda fullspäckad med briljanta talare som kommer dela sina insikter, med målet att hjälpa dig övervinna några av de utmaningar du står inför 2022
5 Tips For Launching A Successful Partnership Campaign - 2:10 - 2:35 PM CEST
Linda Rønningen, Director Alliances Marketing, Crayon
Partner Marketing often feels like too many stakeholders, not enough ROI. We’ll discuss how to build a framework for success so that you can confidently plan, launch and optimize future campaigns to make everyone happy.
7 Alliance Partner Marketing Pitfalls You May Not Know (But Should) - 2:35 - 3:00 PM CEST
Rod Griffith, Chief Client Officer & Co-Founder, MarketReach, Inc
Despite the many complexities and challenges in managing alliance partnerships, marketing leaders generally believe in the value of strategic alliances. Yet the alliance failure rate is high. One study from the Business Performance Innovation Network and the Chief Marketing Officer Council tells us nearly half of all alliances (45%) fall short of long-term success. While there are common pitfalls that most marketers are likely aware of (poorly defined goals, weak planning, lack of funding/resources, etc.), Rod will discuss several other lesser-known pitfalls that you’ll want to avoid to improve your alliance partner marketing success.
4 Ways on How to Identify What is Working in Partner Marketing - 3:00 - 3:25 CEST
Meshach Amuah-Fuster, Managing Director for EMEA, Allbound
You will learn:
- Maximising partner engagement - how to identify Key Performance Indicators (KPI).
- Actionable insights - using partner engagement data to drive recruitment.
- How the vendor and marketer Should Work Together.
- How to scale effectively.
How Partners And Vendors Can Get More Out Of Marketing Budgets - 3:00 - 3:25 PM CEST
Jacob Hammar, Digital Strategist, Brightvision
In his session Jacob will provide straightforward and up-to-date pieces of advice regarding partner marketing budgets. The presention of these tips and tricks will concern both the partner side as well as the vendor aspect.
B2B Partner Marketing Challenges and Priorities - 3:55 - 4:20 PM CEST
Zach Edling, Vice President Account Services, Tendo Communications
Zach Edling, explains why partner marketing is getting more competitive and harder to execute. Edling shares results and takeaways from Tendo's 2022 survey report in which leading channel and partner marketers share their top challenges, successes, and priorities in the coming year.
5 Tips For Launching A Successful Partnership Campaign
Linda Rønningen is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. Including leadership roles at global advertising agencies working with Fortune 100 clients. Her expertise spans all areas of marketing, including marketing/communication strategy, forecasting, market analysis, and demand generation. She joined Crayon in 2021 to drive the go-to-market for their global alliances' program as Director of Alliances Marketing. Title: 5 tips for launching a successful partnership campaign.
7 Alliance Partner Marketing Pitfalls You May Not Know (But Should)
Rod Griffith has a deep, 30-year background in partner marketing for tech companies. He was a strategic alliance partner manager for many years before becoming manager of partner marketing programs for a global computer company. As the co-founder of MarketReach, a B2B tech marketing firm, Rod and his team help global tech companies develop and implement partner marketing initiatives and programs in the US.
4 Ways on How to Identify What is Working in Partner Marketing
As Managing Director for EMEA, Meshach Amuah-Fuster brings almost 20 years of experience coordinating Sales, Marketing, Business Development, Operations, Pre-Sales, Professional Services, Bid Managers and Procurement functions. Prior to joining Allbound, Amuah-Fuster served as Director, EMEA Sales, at Vimeo, focused on offering video hosting, management and sharing tools to the EMEA market. He also held positions at Piano, SAS Institute and Experian.
How Partners And Vendors Can Get More Out Of Marketing Budgets
Jacob Hammar helps B2B tech companies to grow with result-oriented marketing. In his role Digital Strategist at Brightvision, Jacob helps clients develop marketing strategies, starting up ABM programs and decide on long-term marketing plans. Other responsibilities are new client sales, account management and internal service innovation.
B2B Partner Marketing Challenges and Priorities
Zach Edling is the Vice President of Account Services at Tendo Communications. In this role, he’s helped category-leading enterprise B2B companies advance their partner marketing practices through the power of content and content strategy.