B2B Tech Marketing Day [On demand]
The must-attend event for tech marketers.
Learn the latest marketing strategies and tactics from some of the brightest marketing leaders in tech, including the ABM-guru Sangram Vajre, Terminus, as Keynote speaker. Register on the form or read more about the event below. This event is virtual and free of charge.
The latest marketing strategies from the brightest marketing leaders in B2B tech.
Being a marketer today is difficult as the digital landscape is changing faster than ever before. With this event, we make it easier for you to stay on top of the most relevant tech marketing trends for the coming year. You will learn from some of today’s brightest marketing leaders in B2B including Sangram Vajre, Terminus, and AJWilcox, B2Linked, to mention a few.
The agenda
The Secret Formula to Become a Successful CMO in 2021 – 3:25 - 3:45 PM
Sangram Vajre, Terminus
In this session your will learn the most successful marketing strategies for CMOs from the ABM-legend Sangram Vajre, Co-founder at Terminus. After more than 50 CMO interviews on the #FlipMyFunnel podcast and by being a two-time CMO himself, Sangram Vajre is ready to help you determine whether you're suited for a CMO spot.
The Power of LinkedIn ads in 2021 – 3:50 - 4:10 PM
AJ Wilcox, B2Linked
If you’re in the B2B tech marketing game and trying to figure out LinkedIn ads – this webinar is for you. In this session you will learn from one of the world's greatest LinkedIn ad spender, AJ Wilcox, who has managed hundreds of accounts and known for working directly with LinkedIn’s top 10 accounts.
The Keys to Win Megadeals – 1:15 - 1:40 PM
Christopher Engman, Author Megadeals
In this session, the Megadeal Author Christopher Engman will reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. He will also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
How closed-loop marketing helps B2B marketers win in 2021 – 2:35 - 2:55 PM
Kaela Loffler, Accedian
You've heard of agile development practices, but have you put into practice agile marketing planning processes as well? COVID-19 certainly threw our original 2020 plans for a loop, but we significantly exceeded our lead generation goals on-time and under budget. How? With closed-loop marketing, a close-knit feedback loop we put into place with our sales team. Listen in to hear how you can replicate this methodology to stay agile, build relationships with the front line (the sales team), and exceed your 2021 and future goals.
How to digitalize a large international marketing department – 2:10 - 2:30 PM
Trude Berg, Symetri
In this session your will learn how you digitalize your marketing department successfully from the marketing director at Symetri, Trude Berg. She will share important learnings form her journey of having a traditional setup to a more automated and digital approach. She will go through some challenges from an organizational and structural aspects, including team work and the evolution of leadership.
The Hard Truths of ABM - 3:00 - 3:20 PM
Alessandra Possamai
Driving personalization at scale isn't easy - it takes time, effort, patience and perseverance to build campaigns with winning results. In three years, Shutterstock's ABM program grew from a single channel approach against 30 accounts to a multi-channel engine engaging over one thousand accounts. In this session, Alessandra Possamai, Global ABM Manager at Shutterstock, will share her learnings in growing this successful, hands-on ABM strategy.
About the speakers
Sangram Vajre
The Secret Formula to Become a Successful CMO in 2021
Sangram Vajre is a co-founder of Terminus, one of the leading software service platforms for account-based marketing. Sangram is also an author of two books about ABM, international keynote speaker and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.
AJ Wilcox
The Power of LinkedIn Ads
AJ Wilcox i the world´s biggest LinkedIn ad spender. He fell in love with the LinkedIn ads platform for almost 10 years ago and founded B2Linked in 2014, which specializes in LinkedIn ads, account management, training, and consulting. Since then, he has managed hundreds of accounts and a combined $100 million in ad spend on the network. During his session, he will give us a greater understanding of The Power of LinkedIn Ads.
Christopher Engman
The Keys to Win Megadeals
For 2,5 years, Christopher Engman has researched large and complex B2B business togheter with Johan Åberg. Or Megadeals as they have chosen to call these. The results is the book Megadeals which contains the insights from their research. The business that has been studied is from 100 million up to 150 billion, where some of the world´s best sellers and marketers in B2B have been interviewed. Christopher is also a founder of several companies, including Vendemore. During his session he will give us the keys on how we can win a Megadeal.
Alessandra Possamai
The Hard Truths of ABM
Alessandra is passionate about the evolution of B2B marketing- particularly the rise of Account Based Marketing in radically reshaping the world of demand generation. Alessandra currently manages Shutterstock´s global ABM program and she has over three years of experience building and scaling ABM impact across the organization. In Alessandra´s session, she will share the hard truths of ABM.
Kaela Loffler
Stay resilient – How closed-loop marketing helps B2B marketers win in 2021
As the VP of Marketing, Kaela is responsible for developing and implementing Accedian’s marketing strategy across the enterprise and communications service provider sectors globally, in alignment with both short- and long-term business goals. To this role she brings a diverse set of career experience, spanning marketing, business development, and project and program management, with a focus on sales channel and technology alliance programs. Prior to joining Accedian, Kaela held leadership and management positions at a variety of technology and telecommunications companies, such as Netrounds and Procera Networks.
Trude Berg
How to organize a large international marketing department with the right leadership
With 30+ years in the software- and marketing and sales industry Trude Berg has a wealth of valuable knowledge and experience. Trude joined Symetri in 2012 and became Marketing Director in 2015 with the mission to centralise and modernise the marketing organisation. A journey she will talk more about in her session.
Jakob Löwenbrand
How to succeed with your partner marketing campaigns
Jakob Löwenbrand is the founder and CEO at Brightvison and an expert in marketing for tech-companies.
Practical Information
When: 18th March 2021 at 1:00pm – 4:30 pm CET
Where: The event takes place virtually
Price: Free of charge.
Do not hesitate to contact us if you have any questions to email cecilia.bylund@brightvision.com.
We look forward to seeing you at the event!
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