For two and a half years, Christopher Engman has researched large and complex B2B business together with Johan Åberg. Or Megadeals as they have chosen to call these. The result is the book Megadeals which contains the insights from their research. The business that has been studied is from 100 million up to 150 billion, where some of the world´s best sellers and marketers in B2B have been interviewed. Christopher is also a founder of several companies, including Vendemore. During his session, he will give us the keys to how we can win a Megadeal. 

Jakob Löwenbrand is the CEO and founder of Brightvision and an expert in marketing for tech companies. Jakob has 20 years of experience of helping technology, software & service companies build and operate or outsource an effective B2B Lead generation process, with a balanced mix of both Outbound/ABM as well as Inbound tactics.

With 30+ years in the software- and marketing and sales industry Trude Berg has an amount of valuable knowledge and experience. Trude joined Symetri in 2012 and become Marketing Director in 2015 with the mission to centralise and modernise the marketing organisation. A journey she will talk more about in her session.

As the VP of Marketing, Kaela is responsible for developing and implementing Accedian’s marketing strategy across the enterprise and communications service provider sectors globally, in alignment with both short- and long-term business goals. To this role she brings a diverse set of career experience, spanning marketing, business development, and project and program management, with a focus on sales channel and technology alliance programs.

Alessandra is passionate about the evolution of B2B marketing- particularly the rise of Account Based Marketing in radically reshaping the world of demand generation. Alessandra currently manages Shutterstock´s global ABM program and she has over three years of experience building and scaling ABM impact across the organization. In Alessandra´s session, she will share the hard truths of ABM.