Instant Access Webinar

Why Category Creation is the Ultimate Growth Strategy

Most tech innovations fail to find their place in the world. When a new disruptive tech product is launched, it’s really important to decide whether you want to challenge an existing product category or try creating a new product category. Either way, your goal is likely to become the category leader, the dominating force of your product category.

Only a few companies will become category leaders. However, to increase the likelihood of succeeding, many modern tech companies are using a relatively new marketing discipline called Category Design. 

In this webinar, you will learn what Category Design is, but also get a basic Go-to-market roadmap to start working your way towards designing a product category that can elevate your company to the next level.  

In this webinar we’ll talk about:

• What Category Design is and why it’s important
• How to analyze your product with the “Technology adoption life cycle”
• How you adjust your go-to-market-plan with the right marketing strategy
• Examples of successful category creation campaigns for tech companies