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Instant Access Webinar

Why Category Creation is the Ultimate Growth Strategy

Most tech innovations fail to find their place in the world. When a new disruptive tech product is launched, it’s really important to decide whether you want to challenge an existing product category or try creating a new product category. Either way, your goal is likely to become the category leader, the dominating force of your product category.

Only a few companies will become category leaders. However, to increase the likelihood of succeeding, many modern tech companies are using a relatively new marketing discipline called Category Design. 

In this webinar, you will learn what Category Design is, but also get a basic Go-to-market roadmap to start working your way towards designing a product category that can elevate your company to the next level.  

In this webinar we’ll talk about:

  • What Category Design is and why it’s important
  • How to analyze your product with the “Technology adoption life cycle”
  • How you adjust your go-to-market-plan with the right marketing strategy
  • Examples of successful category creation campaigns for tech companies

Watch the session now

About the speaker

Jakob Löwenbrand_Brightvision CEO
Jakob Löwenbrand,
CEO, Brightvision

Jakob Löwenbrand is the CEO and founder of Brightvision and an expert in marketing for tech companies. Jakob has 20 years of experience of helping technology, software & service companies build and operate or outsource an effective B2B Lead generation process, with a balanced mix of both Outbound/ABM as well as Inbound tactics.