Inbound marketing

Our inbound marketing process

Research and audit

We start with the groundwork to get a complete understanding of your company, the environment it operates in, and your business goals. We perform a thorough audit to ensure that we can create a result-driven campaign that will generate leads for your business.

Content production

Our consultants are experienced content producers and can create all types of inbound content, both written and visual. Between landing pages, eBooks, customer cases, blogs, banners and short films – they’ve got it covered. We design content funnels that make prospects more likely to convert to a lead.

Analysis and reporting

Campaign analysis and measurement is something we take seriously. We believe that you need to completely understand the results, in order to know how to move forward and improve those results. We work iteratively throughout the campaigns and rely on campaign data to get optimal results.

Strategy and planning

Through an initial workshop, we develop a goal-oriented strategy that starts with identifying your buyer personas and mapping out the buyer’s journey. Brightvision then determine the content that will best cater to their needs and position your product or service as a solution to their problems.

Paid media

Paid media is an important part of the lead generation process. We carefully curate our channels based on the behaviour of your target audience. Throughout the campaign, we continuously optimize in order to make sure that the campaign is cost-effective and generates high quality leads.

Marketing Automation

Our team is certified in various marketing automation platforms such as HubSpot and SharpSpring. Through marketing automation, we help our clients automate their marketing and sales engagement processes to generate more leads, convert leads to sales, measure and most importantly maximize ROI. This allows us to automate repetitive tasks such as sending emails, automated workflows and tracking website interactions.