Agenda

"ABM and Sales – A perfect match?"
Christian Weiss, Director Account Based Marketing EMEA, Autodesk

During his presentation Christian will touch upon the enormous potential of aligning, planning and collaborating with Sales. There are lots of risks and possible pitfalls in that. Relationships as well as right and wrong expectations in both directions. Finding and speaking a common language on how to set joint goals can change a tricky relationship into a powerful match.

"The Changing B2B Customer Journey – How to orchestrate across Marketing and Sales"
Timo Kohlberg, Head of Product Marketing EMEA - Customer Journey Management, Adobe

The B2B customer journey is in a state of change, and is affecting the orchestration and marketing and sales management. Listen in to Timo's session to hear about his insights into this matter, hands-on best practices and how to be agile and adaptive when forces of change affect your B2B business.

"Finding Your Space in A Saturated Market"
Jakob Löwenbrand, CEO, Brightvision

Today it can be a challenge to find a unique position in the market and stick out from the crowd. Therefore it is more important than ever to know how to crush the competition, stand out and design a category that will be successful and sustainable in the long haul. In this session Jakob will present ways to approach this saturated market challenge, how to position your service or product and how to become one of the main players on the market.

"The Silent Killers That Lower Your Conversion Rate"
Maureen Blandford, Managing Director, B2B Unleashed

Silent killers? The In-betweener content: The ads to draw prospects in, the emails, the landing pages, the forms. You know as a consumer and a recipient of sales outreach from teams trying to target you, just how horrid these elements often are. They can kill content performance by boring the reader before they even get to your work. But *you* can come to the rescue. Join Maureen to understand how you can raise awareness around these silent killers, to help your team pay attention to these key touchpoints, to ensure the message is received and acted on by the highest percentage of potential targets

"How to Stand Out in a Sea of Sameness"
Stacey Danheiser, Founder and CMO, SHAKE Marketing

“How do we get customers to choose us over our competitors?" In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Listen in to Stacey's session to hear about five key competencies to set yourself and your company apart from a sea of sameness. The session is based on Stacey's research and book "Stand out marketing".

"Digital Transformation - Turn Strategy Into Action in 2022"
Debbie Qaqish, Principal and Chief Strategy Officer, The Pedowitz Group

Your customers, and their expectations, changed. You need to adapt. Don’t settle for a fancy PowerPoint deck. Listen in to Debbie’s session to learn about digital transformation, how to turn digital strategy into action and how it can bring your marketing strategy to the next level in 2022.