Performance Marketing
WHAT IS PERFORMANCE MARKETING
Built on data, driven by measurable results
Your performance marketing playbook
Use your own first-party data to get real-time insights and make optimizations across campaigns. With end-to-end tracking and precise analytics, it’s easy to see what drives performance and what doesn’t, so you can make decisions without guesswork.
Omni channel strategy
Messaging that moves across every platform
We bring your messaging and targeting together across platforms to create a consistent customer journey. With a strategic mix of channels, we meet your audience wherever they are.
Paid media
Campaigns built to engage and convert
We design and manage top-performing social campaigns that reach your audience when it matters most. Whether it's awareness or action, every impression is built to drive results.
Paid search
Optimized for clicks and conversions
Capture high-intent traffic with managed search campaigns that put your business at the top. We optimize bids, keywords, and ad copy for maximum visibility and ROI.
Lead generation & conversion optimization
Ads and forms that actually work
We help you get more of the right leads and turn them into customers. From ads to forms that actually work, we tweak the details that make people click, sign up, and stick around.
Data & analytics
Measure, analyze, improve
We set up reliable tracking frameworks so you can measure performance accurately. From Google Tag Manager to Looker Studio, your data becomes a clear path to smarter decisions.
Programmatic
Automated ads with a personal touch
Programmatic doesn’t have to feel robotic. We help you reach the right people through smart, automated buying that actually knows who to talk to, where and when.
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How we work, together
1. Kick-off
We get to know your team, your goals, and your biggest headaches. We agree on what success looks like and make sure we’re all moving in the same direction.
2. Discovery and audit
We take a proper look under the hood. That means digging into your channels, tools, performance data and audience to see what’s working and what needs fixing.
3. Workshop
We bring people together to agree on messaging, targeting, and creative direction. It’s focused, collaborative and gets everyone on the same page.
4. Strategy and growth plan
Once we know where you’re at, we map out where you’re going. Expect a clear, actionable plan with the right channels, budgets, and tactics.
5. Campaign development
We create assets, set up tracking, and launch your campaigns across platforms. Don’t worry, we don’t do one-size-fits-all. Everything is made to fit your goals
6. Optimize and iterate
Every campaign gets stronger with the right attention. We monitor performance, test what can be improved, and scale what works.
Brightvision is a certified HubSpot Gold partner agency. From implementation to alignment, we understand the ins and outs of B2B and have a proven track record of delivering valuable results.
Why Brightvision?
Alongside our outbound team, we share prospects and insights, always aiming for real results and long-term value. Forget buzzwords and empty promises. With over 20 years in B2B tech, we know the industry inside out and what it takes to help your business grow.
Full-service agency, with cross-functional teams
Trusted advisor and strategic partner
Data-driven, delivering measurable ROI
20+ years of B2B tech experience
What success looks like with Brightvision
We deliver real results. But don’t just take our word for it. See the stats and hear directly from the clients we’ve helped succeed.
Increase in new leads
Smart targeting and tailored content turned interest into high-quality pipeline.
Traffic growth
Optimized content and SEO that brought in more of the right visitors.
New markets reached
Strategic campaigns helped clients successfully expand their reach in new markets.
“The concept was fantastic, exceeding our expectations. It was exactly what we wanted and even more. Brightvision was the sole creator of this concept, and their creative team did an excellent job. We are completely satisfied with the outcome.”
Pedab
“We couldn't have been happier with both the process and result of our global survey and report by Brightvision.”
Ariana Hendrix, Content Marketing ManagerPexip
“Regular updates and insightful reporting. Suitable results and very good support”
ABM Manager, Enterprise AccountsAutodesk
“We really appreciate the excellent collaboration we have with Brightvision today – a digital full-service partner who truly understands our business and our needs. They are responsive and work proactively to help us move forward, always with a friendly approach."
Kajsa Gustafsson, Marketing ManagerIver Sweden
"Brightvision wasn't just a media partner – they were a strategic extension of our global marketing team. Their ability to quickly align with our goals, navigate complex regional nuances, and optimize in real time was instrumental to the success of our campaign."
Senior Marketing DirectorCrayon Group
“We are super satisfied working with Brightvision! There has always been clear and straightforward communication during the project, and we have constantly felt that Brightvision has taken great responsibility and done their utmost to deliver on what we have agreed upon. Additionally, we had a lot of fun together, which is a big plus!”
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Customer cases
Explore our work below and find out why some of the biggest names in tech trust us to be their partner.
Brightvision covers the full Inbound marketing funnel
We plan, create, and execute inbound strategies that convert.