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Marketing Automation

Streamline your workflows and reach the right people
Talk to us about automation
WHAT IS MARKETING AUTOMATION?

The engine behind every lead and campaign

Marketing automation is the engine behind smart lead nurturing, seamless CRM integration, and streamlined campaign execution. Whether you’re setting up something new or fine-tuning what you’ve got, we help you build automation that reaches the right people and gives your team insights to make better decisions.
 
 
Talk to us about automation
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The complete marketing automation toolkit

Let automation handle the heavy lifting by connecting your systems, data, and customer journeys. We help you build scalable programs that run smoothly and create lasting impact for your business.



Lead nurturing / Workflows

Build connections at scale

Build connections at scale with automated workflows that respond to user behavior, lead score, and lifecycle stage. We design nurture journeys that guide prospects toward conversion, while reducing manual workload on your team.



CRM optimization

Optimize your CRM setup

Ensure that your CRM works for you, not the other way around. We optimize your platform setup, segmentation, and integrations so that your sales and marketing teams stay aligned and efficient.



HubSpot setup & management

Get the most from HubSpot

Whether you’re new to HubSpot or looking to level up, we handle onboarding, configuration, and ongoing optimization. From contact segmentation to reporting dashboards, we help you get the most out of your portal.



Marketing data insights

Data you can act on

Gain visibility into what’s working and what’s not. We connect your data sources and build dashboards that provide actionable insights on campaign performance, lead quality, and automation ROI. 

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How we work, together 

The work may vary, but how we work doesn’t. From the first chat to ongoing optimization, we make sure every step has a purpose, and nothing gets lost along the way.
1. Kick-off

We align on goals, timelines, and the scope of work to get everyone on the same page from the start.

2. Discovery and audit

We review your current setup, including systems, workflows, data, and reporting, to identify opportunities for improvement and automation.

3. Workshop

We host a strategic workshop to define priorities, map key customer journeys, and outline the automation strategy.

4. Platform configuration / Integration

We configure your marketing automation platform, whether that’s HubSpot, or another CRM, and integrate it with your existing tech stack to ensure seamless data flow.

5. Workflow and campaign buildout

We design and implement automation workflows, lead nurturing journeys, and campaign logic tailored to your audience and objectives.

6. Reporting and optimization loop

After launch, we continuously monitor performance, report on results, and refine the automation flows to maximize impact.

Brightvision is a certified HubSpot Gold partner agency. From implementation to alignment, we understand the ins and outs of B2B and have a proven track record of delivering valuable results.

Why Brightvision?

We don’t partner with you just to check boxes or hand over reports. Our designers, developers, strategists, and paid media specialists work closely to understand your needs at every stage. Alongside our outbound team, we share prospects and insights, always aiming for real results and long-term value.
 
Forget buzzwords and empty promises. With over 20 years in B2B tech, we know the industry inside out and what it takes to help your business grow.
 
Full-service agency, with cross-functional teams
Trusted advisor and strategic partner 
Data-driven, delivering measurable ROI 
20+ years of B2B tech experience 

What success looks like with Brightvision

 

We deliver real results. But don’t just take our word for it. See the stats and hear directly from the clients we’ve helped succeed.

200
%
Increase in new leads
Smart targeting and tailored content turned interest into high-quality pipeline.
150
%
 Traffic growth
Optimized content and SEO that brought in more of the right visitors.
19
New markets reached
Strategic campaigns helped clients successfully expand their reach in new markets.

“The concept was fantastic, exceeding our expectations. It was exactly what we wanted and even more. Brightvision was the sole creator of this concept, and their creative team did an excellent job. We are completely satisfied with the outcome.”

Pedab

“We couldn't have been happier with both the process and result of our global survey and report by Brightvision.” 

Ariana Hendrix, Content Marketing Manager
Pexip

“Regular updates and insightful reporting. Suitable results and very good support”

ABM Manager, Enterprise Accounts
Autodesk

“We really appreciate the excellent collaboration we have with Brightvision today – a digital full-service partner who truly understands our business and our needs. They are responsive and work proactively to help us move forward, always with a friendly approach."

Kajsa Gustafsson, Marketing Manager
Iver Sweden

"Brightvision wasn't just a media partner – they were a strategic extension of our global marketing team. Their ability to quickly align with our goals, navigate complex regional nuances, and optimize in real time was instrumental to the success of our campaign."

Senior Marketing Director
Crayon Group

“We are super satisfied working with Brightvision! There has always been clear and straightforward communication during the project, and we have constantly felt that Brightvision has taken great responsibility and done their utmost to deliver on what we have agreed upon. Additionally, we had a lot of fun together, which is a big plus!”

XMReality

Curious about marketing automation?
Let's chat.

Tell us a bit about where you are and where you want to go.
We’ll help you get there using marketing automation that works for you.

Customer cases

Explore our work below and find out why some of the biggest names in tech trust us to be their partner.

iver

Discover how Iver and Brightvision scaled high-performing B2B IT marketing across the Nordics—boosting visibility, engagement, and ROI in a tighter market.
akeneo

Discover how Akeneo and Brightvision boosted lead quality by 50% and cut CPL in half through a data-driven paid media retainer.
crayon

Discover how Crayon and Brightvision drove global brand impact across 16 countries with a high-precision awareness campaign.

Brightvision covers the full Inbound marketing funnel

We plan, create, and execute inbound strategies that convert.

Learn more about Inbound marketing