Account Based Marketing
WHAT IS ACCOUNT BASED MARKETING?
Focus your efforts where they matter most
ABM solutions for your business
More leads don’t always mean better results. Instead of casting a wide net and hoping for conversions, our team helps you find the accounts most likely to convert and deliver outreach that truly resonates.
ICP development & target account selection
Define your ideal customers
We help define your Ideal Customer Profile (ICP) based on real data, revenue potential, and fit. Then we build a prioritized target account list, so your efforts go exactly where they can make a difference.
Personalized content & messaging
Messaging that resonates
Our team produces content that resonates with each account’s pain points and goals. From email sequences to value-driven landing pages, we make your outreach impossible to overlook.
Cross-channel ABM execution
Reach buyers everywhere
We help you meet your buyers where they are using channels like email, social media, and display. Our personalized and coordinated outreach aligns messaging and shares insights across teams to engage key accounts and drive conversions.
Sales and marketing alignment workshops
Turn collaborations into closed deals
Breaking down silos between sales and marketing unifies your go-to-market teams around shared ABM objectives. Together, we define roles, processes, and workflows that turn collaboration into closed deals.
CRM / ABM tech integration
Connect your tech stack
We ensure seamless connection between your CRM and marketing platforms to keep contact lists up to date and aligned. This streamlines data, workflows, and reporting while making it easier to coordinate personalized outreach across channels.
Performance measurement and optimization
Optimize for maximum ROI
We track every campaign, channel, and engagement metric to surface what drives results. Then we continuously optimize your ABM strategy, channels, and key accounts to maximize ROI and pipeline impact.
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How we work, together
1. Discovery & account selection
We identify and prioritize the accounts that matter most based on data, fit, and revenue potential. This ensures your efforts are directed where they can make the biggest impact.
2. Define structure
Together, we establish clear roles, processes, and workflows to align sales and marketing teams around shared goals. This setup helps everyone stay on track.
3. Execute campaign
We launch coordinated, personalized outreach across channels to engage your target accounts. Every message and touchpoint is designed to resonate and drive action.
4. Iterate to drive growth
By continuously measuring performance and gathering insights, we refine strategies and tactics to improve results and maximize ROI over time.
Brightvision is a certified HubSpot Gold partner agency. From implementation to alignment, we understand the ins and outs of B2B and have a proven track record of delivering valuable results.
Why Brightvision?
Alongside our outbound team, we share prospects and insights, always aiming for real results and long-term value. Forget buzzwords and empty promises. With over 20 years in B2B tech, we know the industry inside out and what it takes to help your business grow.
Full-service agency, with cross-functional teams
Trusted advisor and strategic partner
Data-driven, delivering measurable ROI
20+ years of B2B tech experience
What success looks like with Brightvision
We deliver real results. But don’t just take our word for it. See the stats and hear directly from the clients we’ve helped succeed.
Increase in new leads
Smart targeting and tailored content turned interest into high-quality pipeline.
Traffic growth
Optimized content and SEO that brought in more of the right visitors.
New markets reached
Strategic campaigns helped clients successfully expand their reach in new markets.
“The concept was fantastic, exceeding our expectations. It was exactly what we wanted and even more. Brightvision was the sole creator of this concept, and their creative team did an excellent job. We are completely satisfied with the outcome.”
Pedab
“We couldn't have been happier with both the process and result of our global survey and report by Brightvision.”
Ariana Hendrix, Content Marketing ManagerPexip
“Regular updates and insightful reporting. Suitable results and very good support”
ABM Manager, Enterprise AccountsAutodesk
“We really appreciate the excellent collaboration we have with Brightvision today – a digital full-service partner who truly understands our business and our needs. They are responsive and work proactively to help us move forward, always with a friendly approach."
Kajsa Gustafsson, Marketing ManagerIver Sweden
"Brightvision wasn't just a media partner – they were a strategic extension of our global marketing team. Their ability to quickly align with our goals, navigate complex regional nuances, and optimize in real time was instrumental to the success of our campaign."
Senior Marketing DirectorCrayon Group
“We are super satisfied working with Brightvision! There has always been clear and straightforward communication during the project, and we have constantly felt that Brightvision has taken great responsibility and done their utmost to deliver on what we have agreed upon. Additionally, we had a lot of fun together, which is a big plus!”
XMReality
Customer cases
Explore our work below and find out why some of the biggest names in tech trust us to be their partner.
Brightvision covers the full Inbound marketing funnel
We plan, create, and execute inbound strategies that convert.