Make Every Outbound Touch Count
GTM ENGINEERING
What is GTME?
GTM Engineering (GTME) is the discipline of designing, building, and optimising the technical infrastructure behind your outbound motion. Instead of relying on manual effort and guesswork, we combine data enrichment, AI-powered personalization, and multichannel automation to create a repeatable system that continuously improves.
This is the alternative to hiring more people. GTM Engineering gives you the leverage to scale pipeline generation without proportionally scaling headcount.
Think of it this way: If your SDRs are the athletes, GTM Engineering is the training regimen, nutrition plan, and performance analytics combined. It's what turns raw effort into championship results.
WHAT YOU GAIN
GTM Engineering Services
Our GTM Engineering service delivers a complete, optimized outbound infrastructure. Here's what we build for you:
Precision Targeting & Clean Data
ICP Definition & Market Segmentation: We work with you to define your ideal customer profile with surgical precision, then segment your total addressable market into prioritized tiers.
Multi-Source Data Enrichment: We pull from multiple premium data sources to ensure contact accuracy and completeness, no more bounced emails or outdated phone numbers.
Never Chase a Dead Lead Again: Continuous list hygiene and validation mean you only spend time on real, reachable prospects
Conversion-Optimized Communication
Multichannel Sequence Design: We architect email, LinkedIn, and phone sequences that work together to maximize touchpoints without feeling spammy.
AI-Powered Personalization That Cuts Through the Noise: Our AI models generate personalized messaging at scale, ensuring every prospect feels like you wrote the message just for them.
A/B Testing Framework: We don't guess what works—we test subject lines, CTAs, messaging angles, and send times systematically to find what drives replies.
Maximum Inbox Placement
Domain & Infrastructure Setup: We configure your sending domains, SPF, DKIM, and DMARC records to ensure your emails are trusted by inbox providers.
Email Warmup & Reputation Management: Before launching campaigns, we warm up your domains gradually to build sender reputation and avoid spam filters.
Deliverability Monitoring: Continuous monitoring of bounce rates, spam complaints, and engagement metrics keeps your campaigns in the inbox, not the junk folder.
Predictable Growth Engine
CRM Integration & Workflow Automation: Seamless integration with your CRM (Salesforce, HubSpot, Pipedrive, etc.) ensures no lead falls through the cracks and every action is tracked.
Bi-Weekly Data-Driven Reviews: We meet bi-weekly to review performance metrics, identify bottlenecks, and implement optimizations to ensure continuous, predictable pipeline growth.
We build a repeatable outbound system with clear processes so your team can run and scale it confidently
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How we work, The GTME Process
Week 1-2: Design & Build
- Strategy call: ICP definition and market segmentation workshop
- Data sourcing and enrichment setup
- Domain configuration and email warmup initiation
- Sequence design and messaging development
- CRM integration and workflow automation setup
Week 3-4: Launch & Monitor
- Campaign launch with small test cohorts
- Daily deliverability monitoring
- Initial results analysis
- Quick iteration on messaging and targeting
- First performance review and optimization plan
Month 2+: Optimize & Scale
- Weekly performance reviews and metric tracking
- Continuous A/B testing of new messaging angles
- Expansion to new segments and personas
- Ongoing optimization based on market feedback
Roles & Responsibilities
- Your team: market insight, content approvals, and handling meetings/closing.
- Brightvision: list building, deliverability setup, daily campaign operations, optimisation, and reporting.
How GTME Amplifies Your Sales Development.
GTM Engineering isn't a one-size-fits-all service. We tailor our approach based on where you are in your outbound journey:
For Brightvision SDR Clients:
If you're already working with Brightvision's SDR team, GTME acts as the technical backbone that multiplies their effectiveness. We handle the infrastructure, data, and optimization so your SDRs can focus on high-value conversations.
Result: More meetings booked per SDR, faster ramp times, and predictable pipeline growth.
For In-House Teams:
If you have your own SDR team, GTME provides the systems and processes they need to perform at their peak. We build the engine; your team drives it.
Result: Higher productivity per rep, reduced manual work, and a scalable system that doesn't break as you grow.
For New Market Entry:
Entering a new geography or vertical? GTME de-risks the launch by building a data-driven testing framework that identifies what works before you commit significant resources.
Result: Faster time-to-first-meeting, lower customer acquisition costs, and clear proof-of-concept before scaling.
Flexible pricing to fit your needs
We offer flexible engagement models based on your outbound volume and complexity:
GTME Starter
(from SEK 16,000/month)
Best for: single market, controlled scale, or a GTME pilot.
| Fully managed email + LinkedIn execution | |
| 1,000 automated email sequences / month | |
| 250 LinkedIn activities / month | |
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Weekly optimisation & reporting |
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Deliverability monitoring |
GTME Advanced
(from SEK 27,000/month)
Best for: multiple segments, faster iteration, higher volume.
Everything in Starter, plus:
| 3,000 email sequences / month | |
| 350 LinkedIn activities / month |
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| Accelerated experimentation cycles | |
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Priority support and faster turnaround |
Common Add-ons
| Additional markets/languages |
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| Phone/call support |
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| CRM integration & workflow automation |
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| Custom data sourcing |
Minimum engagement: 3 months, then month-to-month rolling.
Why Brightvision GTME?
European Execution Expertise
Native teams across the Nordics, DACH, UK, France, and Netherlands. We understand local buying behaviors and communication norms.
Built on 25+ Years of B2B Tech Sales
GTME isn’t a side project — it’s delivered by the same team that has generated 5,000+ qualified meetings for B2B tech companies. We’ve helped teams across Europe scale outbound from zero to a repeatable, predictable pipeline. Within the first 60 days, clients typically see measurable improvements in reply rates, meeting conversion, and cost per opportunity.
GDPR-Native by Design
Compliance isn't an afterthought. Our processes are built around European data protection requirements and GDPR legislation from day one.
Integrated with Brightvision SDR Services
If you choose to work with our SDR team, GTME and SDR services work seamlessly together. The result is a fully managed, end-to-end outbound engine where technology and human expertise amplify each other.
What success looks like with Brightvision
We deliver real results. But don’t just take our word for it. See the stats and hear directly from the clients we’ve helped succeed.
3x increase in meetings booked per SDR after GTME implementation
45 qualified meetings generated in 60-day pilot program
Delivered 130% qualified C-level leads for a CAD and design company.
“Brightvision helped us bring our global marketing strategy to life in the Nordics. The collaboration made lead generation simple, effective, and aligned with our goals.”
Barco ClickShare
"They represent us well, they optimize constantly,
and they care about delivering results."Benny Andersson, Marketing Manager B2B and EducationLogitech
“The team at Brightvision has been incredibly adept at listening. They are always open to ideas and suggestions. We’ve never found ourselves in a situation where someone goes, ‘No. That’s not how we do things.’”
Marketing ManagerNetsuite
“The team at Brightvision is strategic and make smart decisions based on data. The process is clear, and the project managers are proactive take deadlines very seriously”
Dell
“Highly skilled team, really good cooperation, good support and advice”
NetApp & Arrow ECS
“Great professionalism and skills in the organization”
Optimizely
FAQ
How is this different from hiring SDRs or using a traditional agency?
GTME scales systems, not just people. Instead of recruiting and training more reps, you get an engineered outbound motion with targeting, tooling, deliverability, messaging, and analytics included designed to improve over time.
Will you use our main domain?
We typically use dedicated outreach domains to protect your main brand domain reputation. We handle setup, authentication, warm-up, and ongoing monitoring.
How do you handle GDPR and privacy?
We only target business contacts (job titles, business emails) and use data carefully. GDPR does apply to B2B cold outreach, so we rely on legitimate interest and strict opt-out management. Every campaign includes clear opt-outs and we never use personal data beyond what’s allowed by law.
How quickly will we see results?
Most teams start seeing early replies and meeting opportunities around weeks 3–4 after launch. Results ramp through month 2+ as we optimize and campaign mature.
What support and reporting will we provide?
You’ll get a project kick-off and a dedicated GTME specialist. We deliver weekly performance reports (analyzing reply rates, number of generated leads and other key insides) and hold regular bi-weekly check-in calls. Most importantly, we act as an extension of your team: always available for quick questions or strategy tweaks.
What if we already have in-house marketing/sales staff?
Great – our service complements your team. We simply handle the outreach portion, freeing your staff to focus on closing. Many clients use GTME alongside their account-based or inbound marketing efforts for a complete growth approach.