Uncovering the Truth of ABM Strategies in Europe- Leanne Chescoe
Episode Summary
In this episode, we delve into the realm of Account-Based Marketing (ABM) strategies in Europe with Leanne Chescoe, Senior Manager of Field Marketing at DemandBase. We revisited ABM, with Leanne, a returning guest known for her expertise. Leanne also serves as a Women in B2B Network Ambassador, fostering a community for professional women to connect and grow. DemandBase is revolutionizing B2B market approaches.
Highlighted is a captivating survey by DemandBase on ABM strategies in the UK, Germany, and Benelux. Insights emerge on the synergy between sales and marketing, emphasizing the significance of unified data for organizational alignment.
The episode dissects the pandemic's impact on ABM strategies, showcasing successful pivots in marketing approaches and emerging best practices.
Geographical variations in ABM maturity come to light, ranking the US, UK, Germany, Benelux, and Scandinavia. The narrative expands to explore ABM adoption in different industries, particularly the evolving landscape of technology, telecommunications, manufacturing, and financial services.
Listeners gain insight into the rise of Account-Based Experience (ABX) as a dynamic go-to-market strategy, orchestrated through data and insights to drive impactful B2B marketing and sales interactions.
For those venturing into ABM, Leanne provides invaluable guidance, emphasizing ABX as the evolving forefront. Practical advice emerges for exploring DemandBase or similar solutions, backed by rich resources available on demandbase.com. The episode concludes by directing listeners to the downloadable report and showing notes for comprehensive insights.
Podcast Guest Bio
About Leanne Chescoe
Leanne Chescoe possesses a deep understanding of the pivotal role that Marketing plays within organizational frameworks. She exhibits a fervent interest in Marketing, underscored by a demonstrated history of accomplishments in website development, adept campaign management, and lead generation techniques.
Leanne's professional disposition is underscored by her unwavering commitment, infectious enthusiasm, and a strong proclivity to actively engage in all endeavors. Her interpersonal adeptness shines as she seamlessly collaborates with colleagues, highlighting her ability to foster effective teamwork.
Her expertise encompasses various domains, including B2B Marketing, Account-Based Marketing, Growth Marketing, Demand Generation, and the crucial alignment of Sales and Marketing strategies.
Leanne's role as a Network Ambassador for the Women in B2B Network underscores her dedication to fostering connections among senior professional women. This vibrant community offers a platform that facilitates meaningful connections, contribution, and growth. The network's overarching mission is to empower women by providing them with opportunities, invaluable networks, business insights, and expertise.
Subscribe and listen on:
Apple podcast
Spotify
Podbean
