Precise targeting
Decision-makers who will actually come
We identify prospects who match your audience: decision-makers with genuine interest and a real likelihood of attending. Segmentation done before the first invitation goes out, not after.
Events & Webinars
A full room is easy. A room full of buyers is not.
Services/Events & Webinars
A full room is hard. A room of buyers is harder.
The return on an event depends on who is in the room. We find the decision-makers who match your audience, invite them by phone, email and LinkedIn, and turn the attendance into meetings.
Our toolbox
Event and webinar
capabilities
It’s not just about filling seats. We help get the right people to register, turn up, and take a next step. A craft we have run since the webinar era we helped pioneer in the Nordics.
Inside the Pipeline
Bridging the second and
third pipeline streams
An event turns being known into a conversation you can book from.
Get found & trusted
Reason to accept
People give up an afternoon for a name they recognise and a topic they already associate with you. Positioning and thought leadership do that work before the invitation lands.
ExploreTarget & surround
The invite list
The guest list is the target account list. Same accounts, same data, so the event fills with the companies you were already trying to reach.
Explore PrimaryEngage & book
Primary home
This is where events live. Rooms, physical and digital, filled with decision-makers, and the follow-up that turns a conversation at a stand into a meeting in a calendar.
ExploreConvert & compound
After the room
Meetings booked out of the event go to closers who speak the market. Customer events do the same job for renewal and upsell.
ExploreOur process
How we work together on events and webinars
Every event runs the same five steps. We build the invite list, invite across three channels in the language of the market, keep registrations warm through to the day, follow up while it is still fresh, and report what the event actually produced.
We segment your audience and build a list of decision-makers with real interest and a real chance of attending, weighted to net new accounts rather than the customers who always come.
Phone, email and LinkedIn, in the language of the market. Senior SDRs handle the invitations personally where the account justifies it.
Timed reminders with the details that matter, plus direct contact with VIP attendees. Registration numbers and attendance numbers stay close together.
Every attendee contacted while the event is still fresh, with a specific next step rather than a thank-you email. This is where the investment either converts or evaporates.
Registrations, attendance, engagement and meetings booked, in one view. Then we take what worked into the next event.
Client cases
See what a filled room can do for you
Explore our work and find out why some of the biggest names in tech trust us as their partner.
Explore our work
Video & collaboration · Global
How Pexip turned 246 phone conversations into a global research report
246 senior IT leaders interviewed by phone
Read this case 
IT consultancy · 16 markets
How Crayon took one brand message into sixteen markets at once
27M impressions across 16 countries
Read this case 
B2B & Education · 2025
How Logitech doubled booked meetings without building an outbound team
23 meetings booked against a target of 11
Read this case A pipeline service
Events and webinars are one
of many great ways
to build your pipeline
We fill the room with the accounts you were already chasing, keep
them in it, and follow up fast enough that the
interest turns into a meeting.
Get started
Ready to fill your event
with the right
people?
Tell us the date and the audience. We’ll tell you what it takes to fill it.
No commitment · 30 minutes · You keep the thinking