Unspent partner budget is unbuilt pipeline.
Most market development funds (MDF) go unspent because nobody is there to run the campaigns. We are that team. We work with vendors, distributors and partners across Europe, turning money that is already allocated into measurable pipeline.
The budget is approved. The quarter ends. The money goes back. Partners don’t lack ambition — they lack the team to spend it well.
Every quarter you report a number assembled from spreadsheets and hearsay. No single view shows what the channel actually produced.
Most partners are brilliant at delivery and absent from the market. Co-marketing plans assume a capability that isn’t there.
Joint value propositions, target account overlaps, quarterly review slides. Then everyone goes back to their own quarter and nobody makes the first call.
One partner. One market. Ninety days.
A target list built for your partner’s patch, a joint pitch an SDR can actually say, and a senior pair working it in the local language, under your partner’s name.
Their sellers get the meetings. You get the MDF claim, filled in.
Five to twenty partners a quarter.
Run centrally, delivered locally. You pick the partners with us, then we run the sprints side by side across markets.
You get the screen no channel leader in Europe has today, the one that shows what MDF actually produces.
For the partners that matter most.
We find the accounts where your target list and your partner’s customers overlap, then run campaigns and executive roundtables against them.
Co-sell that leaves the deck and gets in the calendar.
No vanity metrics. Meetings, pipeline, claims, the numbers your channel chief reports upward.
OTTO shows partner-sourced meetings and pipeline by partner, market and quarter, in real time. MDF proof builds as you go. Your partner number stops being an estimate.
Local-language SDRs in twelve European markets. A partner in Lyon gets worked in French, by people who know France.
Not a side offer. The Brightvision PipelineTM, run in your partner’s name, paid for with budget you already approved.
With your channel team, we choose where a sprint proves the most: one partner, one market, one quarter.
Bigbase targeting filtered to the partner’s geography and your segments; the joint value prop turned into outreach that works out loud.
A dedicated senior SDR pair calls and writes in the local language, in the partner’s name. Meetings land in the partner’s calendar.
Every meeting and every activity in OTTO, visible to you, packaged for the MDF claim. Then we scale what worked to the next partner.
Same four streams, your partner’s name on them. Get found and trusted in their market, target and surround inside their geography, engage and book in local language, convert and compound as their sellers close.
Start small. See for yourself. A CoSell Sprint is one partner, one market, one quarter, sized for a standard MDF approval. If you’d rather test the motion on your own pipeline first, we can scope that instead.
Tell us the problems. We’ll come back with a short plan: which gap to fix first, and what fixing it does for your pipeline.
Add your name and a work email, and we’ll set the call up.
Brightvision AB is the controller for what you send here. We use it to prepare your plan and answer you, and for nothing else. Full detail in the privacy notice.
We’ve received your message and someone will be in touch and reply to your email.