Why you should use dedicated landing pages for your campaigns 

By Brightvision Marketing Technology Team

Recently, when working with one of our clients, they asked us an interesting question: why would you use a landing page when you can just embed a HubSpot form to your website? This might seem like a quicker and more efficient option, but in reality, you would be missing out on many important features when it comes to building and managing a campaign.  
 1. Enhanced user experience   

One of the primary reasons to opt for landing pages is the enhanced user experience they provide. When visitors click on a specific call-to-action or ad, they are directed to a dedicated landing page that is designed to match the content they clicked on. This continuity in messaging and design ensures a seamless transition for the user and keeps them engaged. On the other hand, embedding forms directly onto a website can disrupt this flow, leading to a disjointed experience that might discourage potential leads.    

2. Data and analytics 

When you embed a form directly onto your website, you might miss out on valuable data and analytics that can help you fine-tune your marketing strategy. HubSpot's landing pages provide comprehensive analytics that allow you to track visitor behavior, monitor conversion rates, and gain insights into what's working and what needs improvement. This data-driven approach empowers you to make informed decisions and continually optimize your campaigns for better results.   

3. A/B Testing and iteration    

To maximize the effectiveness of your marketing campaigns, you need to constantly iterate and refine your approach. HubSpot's landing pages make A/B testing easy, enabling you to experiment with different elements such as headlines, images and form placements. This iterative process helps you identify what resonates best with your audience and fine-tune your landing pages for optimal results. Embedding forms on your website may limit your ability to conduct such tests efficiently.   

4. Smart content    

HubSpot's landing pages offer the advantage of smart content. This feature allows the page to display information based on the insights you have about contacts. For example, the page can show information tailored to contacts' lifecycle stages, differentiating between Marketing Qualified Leads (MQL) and existing customers. This personalized approach can significantly enhance user engagement and lead nurturing.   

5. Dedicated thank you page   

Creating a dedicated thank you page with a tailored message is a breeze with HubSpot landing pages. This allows you to push contacts further down the marketing funnel by providing them with valuable and personalized content after they've taken a specific action on your landing page. It's a strategic move that can nurture leads and guide them towards conversion. 

In conclusion, while embedding HubSpot forms directly onto your website might seem like a convenient shortcut, using dedicated landing pages unlocks a wealth of benefits that can supercharge your marketing efforts. From improving the user experience to optimizing conversions and harnessing data-driven insights, landing pages are a versatile tool that should not be overlooked. 

How dedicated landing pages are just one of the ways that HubSpot can help elevate your marketing game. To learn more, visit our HubSpot page. 

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