CO-MARKETING

We have designed and implemented scalable and effective co-marketing campaigns for the past 20 years. We help you build customized campaign packages for your partners that allow for easy setup, implementation and partner activation, with the goal of developing their approach to digital marketing.

Help your partners generate qualitative leads
through cost-effective campaigns.

Because many B2B companies rely on their channel partners to achieve their sales targets, it’s important to maintain good relationships with their partners. We offer packaged lead generation campaigns that are easy to manage and drive results for your partners.

Our digital campaign packages generate qualitative leads for your channel partners, regardless of what they’re selling. We work comfortably across all platforms and offer digital services, telemarketing, content creation and event production. From start to finish, we deliver qualified leads to your partner’s sales pipeline using our proven 4-step process.

Do you want to help your partners drive more leads?

CO-MARKETING

We have designed and implemented scalable and effective co-marketing campaigns for the past 20 years. We help you build customized campaign packages for your partners that allow for easy setup, implementation and partner activation with the goal of developing their approach to digital marketing.

Help your partners generate
qualitative leads.

Because many B2B companies rely on their channel partners to achieve their sales targets, it’s important to maintain good relationships with their partners. We offer packaged lead generation campaigns that are easy to manage and drive results for your partners.

Our digital campaign packages generate qualitative leads for your channel partners, regardless of what they’re selling. We work comfortably across all platforms and offer digital services, telemarketing, content creation and event production. From start to finish, we deliver qualified leads to your partner’s sales pipeline using our proven 4-step process.

Do you want to help your partners drive more leads?

OUR PROCESS

We’re experienced in managing co-marketing campaigns and can navigate the administrative side just as well as campaign implementation. We know the processes, we’re familiar with the systems, and whether we’re talking about budget, POEs or making sure all the legal parts are in place, we can handle it quickly and efficiently.

Partner engagement & onboarding

We work directly with your partners throughout the process. The onboarding is a vital step to creating successful campaigns and it’s when we agree on programs, policies and processes. Your partner will work with a team of specialists with a designated project manager that manages the project, makes sure the marketing plan is in line with the budget and ensures that deadlines are kept.

Campaign planning & setup

We work with your partners to define a strategy that’s tailored to their business goals. During this step we establish a buyer journey that makes sense for the buyer personas and make them more likely to convert to a lead. Based on that, we determine the best strategy to apply in order to achieve our goals. This could be ABM, inbound marketing, teleprospecting or a combination of tactics.

Campaign execution

We execute on the campaign plan we have agreed on. This can include launching premium content such as eBooks and reports, developing microsites and landing pages, designing email campaigns and producing advertising banners. Our digital efforts are often supported by teleprospecting campaigns that focus on booking appointments and demos with prospects.

Claiming & invoicing

We can navigate the administrative side just as well as campaign implementation. We know the processes, we’re familiar with the systems, and whether we’re talking about budget, POEs or making sure all the legal parts (terms and conditions) are in place, we can handle it quickly and efficiently.

OUR PROCESS

We’re experienced in managing co-marketing campaigns and can navigate the administrative side just as well as campaign implementation. We know the processes, we’re familiar with the systems, and whether we’re talking about budget, POEs or making sure all the legal parts are in place, we can handle it quickly and efficiently.

Partner engagement & onboarding

We work directly with your partners throughout the process. The onboarding is a vital step to creating successful campaigns and it’s when we agree on programs, policies and processes. Your partner will work with a team of specialists with a designated project manager that manages the project, makes sure the marketing plan is in line with the budget and ensures that deadlines are kept.

Campaign planning & setup

We work with your partners to define a strategy that’s tailored to their business goals. During this step we establish a buyer journey that makes sense for the buyer personas and make them more likely to convert to a lead. Based on that, we determine the best strategy to apply in order to achieve our goals. This could be ABM, inbound marketing, teleprospecting or a combination of tactics.

Campaign execution

We execute on the campaign plan we have agreed on. This can include launching premium content such as eBooks and reports, developing microsites and landing pages, designing email campaigns and producing advertising banners. Our digital efforts are often supported by teleprospecting campaigns that focus on booking appointments and demos with prospects.

Claiming & invoicing

We can navigate the administrative side just as well as campaign implementation. We know the processes, we’re familiar with the systems, and whether we’re talking about budget, POEs or making sure all the legal parts (terms and conditions) are in place, we can handle it quickly and efficiently.

Find out what happened when we helped Inspari through a co-marketing campaign.

Find out what happened when we helped Inspari through a co-marketing campaign.

OUR LATEST WORK

We have the expertise, the tools and the passion required to be able to lead you and your company through successful Inbound marketing campaigns and outbound projects. We turn strangers into customers in order to drive sales and leads.

WANT TO KNOW MORE?
Get in touch!

Do you want to help your partners become an active part of your business development process and make them a contributing factor to your sales goals? Book a free 30 minute meeting with one of our partner marketing experts.

WANT TO KNOW MORE?
GET IN TOUCH!

Do you want to help your partners become an active part of your business development process and make them a contributing factor to your sales goals? Book a free 30 minute meeting with one of our partner marketing experts.