Brightvision’s channel marketing process

We are dedicated to helping you build a robust and successful channel marketing ecosystem that drives growth, enhances partner relationships, and delivers results. Here’s how we do it:

1. Partner engagement and onboarding

We work directly with your partners throughout the process. The onboarding is a vital step to creating successful channel partner marketing campaigns and it’s when we agree on programs, policies, and processes. Your partner will work with a team of specialists with a designated project manager that manages the project, makes sure the marketing plan is in line with the budget, and ensures that deadlines are met.

2. Campaign planning and setup

We work with your partners to define a strategy that’s tailored to their business goals. During this step, we establish a buyer journey that makes sense for the buyer personas and makes them more likely to convert to a lead. Based on that, we determine the best strategy to apply to achieve our goals. This could be ABM, inbound marketing, telemarketing, or a combination of tactics.

3. Campaign execution

We execute the campaign plan we have agreed on. This can include launching premium content such as eBooks and reports, developing microsites and landing pages, designing email campaigns, and producing advertising banners. Our digital efforts are often supported by telemarketing campaigns that focus on booking appointments and demos with prospects.

4. Claiming and invoicing

We can handle both the administrative and operational aspects of running a campaign. Whether it's budget, POEs, or ensuring all the legal requirements are met, we can do it swiftly and effectively because we are familiar with the procedures and the systems.