[Event on-demand] Account Based Marketing (ABM) Day 2021 

The must-attend virtual event for B2B tech marketers who want to succeed with their ABM initiatives.

On this afternoon you will get the latest Account Based Marketing strategies and tactics from some of the brightest leaders in IT/tech, including the ABM legend Sangram Vajre, Terminus, and Hillary Carpio, Snowflake. Register on the form or read more about the event below. This event is virtual and free of charge. 

Succeed with your Account Based Marketing and win big in 2022 

We know the challenges B2B tech companies have when it comes to ABM. There are hundreds of tactics and activities to choose from, execute, and measure. That's why Brightvision is hosting this event: to make ABM easier for you! We're bringing together the masterminds of ABM so that you — as a B2B tech marketing and sales manager — can get the right tools to keep pace with the demands of change and succeed with your investments.   

The Agenda

ABM Is B2B: Why Go-to-Market in Your Company Is Broken and How CMOs Can Fix It - 3:00 - 3:20 PM
Sangram Vajre, Terminus

Your company might not be growing at the rate you want, not because of your vision or team, but because of your go-to-market strategy. You fix that, you are back on track and can transform your business. In this session you will learn how, from the ABM legend Sangram Vajre, Co-founder at Terminus.

Integrated ABM – From ideation to execution - 4.35 - 4.45 PM
Hillary Carpio, Snowflake

Hillary has pioneered ABM from the ground up at a Fortune 500 company as well as scaled a dedicated ABM team at the Snowflake, the fastest growing software company in history. From weaving together a martech stack to building cross-functional programs and processes, she has proven that a successful account-based program is only limited to the creativity and execution muscles an organization has. Attendees will walk away with an actionable approach to kicking off or upleveling ABM in their org, bettering alignment with sales and cross functional teams, and measuring success.

LinkedIn Ads: The ABM Marketer's Best Friend - 4.15 - 4.35 PM
AJ Wilcox, B2Linked

If you’re in the B2B tech marketing game and trying to figure out how LinkedIn ads best can be used for ABM, this session is for you. You’ll learn from one of the world's greatest LinkedIn ad spender, AJ Wilcox, who has managed hundreds of accounts and known for working directly with LinkedIn’s top 10 accounts.

Which Style of ABX Is Right for You? - 2:35 - 2:55 PM
Leanne Chescoe, Demandbase  

There are multiple styles of Account-Based Experience (ABX) based on the potential value of the account. The spectrum ranges from truly one-to-one conversations with the largest accounts to technology-driven account-based programs with thousands of lower-value targets.  Whether you’re just starting or have been executing account-based programs for years, taking a blended approach to ABX is a smart move. In this session, we’ll explore how different approaches have their place in an ABX strategy with practical tips and key insights. 

The Content and Media Mix for Winning Large Deals - 2:10 - 2:30 PM
Christopher Engman, Author Megadeals

In this session, Megadeal Author Christopher Engman will reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. He will also provide a unique cutting-edge approach to complex selling that blend account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team. 

Leveraging ABM to Drive Product Adoption in Strategic Accounts - 3.50 - 4.10 PM
Kari Price, Red Hat

Account Based Marketing (ABM) is a highly effective strategy for reaching net new customers or markets as well as upsell into existing customers. However, ABM can also effectively support post-sale customer lifecycle strategies that lead to greater solution adoption, additional upsell opportunities and overall customer advocacy. In this session Kari Price of Red Hat will share strategies for leveraging account based marketing to drive customer success.

The state of ABM in EMEA - 3:25 - 3:45 PM
Gavin Dimmock, Terminus

In his session, Gavin will discuss the summary of their findings in Terminus’ first ever state of ABM in EMEA report.

About the speakers

Sangram Vajre
Sangram Vajre
Co-founder at Terminus
The Secret Formula to Become a Successful CMO in 2021

Sangram Vajre is a co-founder of Terminus, one of the leading software service platforms for account-based marketing. Sangram is also an author of two books about ABM, international keynote speaker and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.

AJ Wilcox
Founder B2Linked
LinkedIn Ads - The ABM Marketer's Best Friend

AJ Wilcox is the world´s biggest LinkedIn ad spender. He fell in love with the LinkedIn ads platform for almost 10 years ago and founded B2Linked in 2014, which specializes in LinkedIn ads, account management, training, and consulting. Since then, he has managed hundreds of accounts and a combined $100 million in ad spend on the network. During his session, he will give us a greater understanding of The Power of LinkedIn Ads.

Christopher Engman 
Author Megadeals 
The Content and Media Mix for Winning Large Deals

For two and a half years, Christopher Engman has researched large and complex B2B business together with Johan Åberg. Or Megadeals as they have chosen to call these. The result is the book Megadeals which contains the insights from their research. The business that has been studied is from 100 million up to 150 billion, where some of the world´s best sellers and marketers in B2B have been interviewed. Christopher is also a founder of several companies, including Vendemore. During his session, he will give us the keys to how we can win a Megadeal. 

Leanne Chescoe 
B2B Marketing & ABM Specialist, Demandbase
Which style of ABX is right for you?

Leanne Chescoe is B2B Marketing leader with over five years in the digital martech space and a proven track record of entering a new region, exceeding goals and partnering with sales to deliver strong revenue growth. Leanne is the sole Demandbase Marketer in EMEA, with a mission to evangelise ABM and help B2B Marketers build and scale an ABM strategy for their organisation.

Hillary Carpio
Director Account Based Marketing, Snowflake 
Integrated ABM – From ideation to execution

Hillary has pioneered ABM from the ground up at a Fortune 500 company as well as scaled a dedicated ABM team at the Snowflake, the fastest growing software company in history. From weaving together a martech stack to building cross-functional programs and processes, she has proven that a successful account-based program is only limited to the creativity and execution muscles an organization has.

Gavin Dimmock
GM EMEA at Terminus
The State of ABM in EMEA

As GM EMEA, Gavin's role is to lead Terminus's international expansion and customer success in the region.

With over 25 years of enterprise software experience leading high performing teams in organisations such as Oracle, Marketo, Sitecore and now Terminus, Gavin brings a wealth of knowledge and experience working with leading Marketing, Revenue and Digital business leaders and their teams to apply an account-based marketing approach to help target, activate, engage and measure new business acquisition, revenue expansion, customer retention and increase engagement velocity.

Kari price
Kari Price
Director, Global Account Based Marketing, Red Hat
Leveraging ABM to drive product adoption

Kari Price leads Red Hat's Global Account Based Marketing (ABM) Program. Kari has spent her 20+ year career focused on B2B marketing for technologies and services. In addition to her success in scaling ABM at Red Hat, Kari has extensive experience with direct marketing, alliance and channel partners, customer and services marketing. As the Red Hat ABM program enters the fifth year, Kari and the program team are focused on driving efficiencies and key account engagement and growth through hybrid ABM approaches and best practices.

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