[Event on-demand] MarTech Day 2021 

The must-attend virtual event for B2B tech marketers who want to keep up with the latest in Marketing Technology

On MarTech Day, we connect forward-thinking B2B tech marketers with the brightest leaders in IT/tech to discuss the technology, tools, and techniques needed to keep up with the ever-changing world of digital marketing. This year’s keynote presenter is Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. Register on the form and read more about the event below. This event is virtual and free of charge.

Are you prepared for what comes next?  

Keeping up with the ever-changing landscape of marketing technology is anything but easy. Customer expectations are evolving quickly. The rapid shift to new technologies and platforms has your clients demanding a perfect digital experience. The only way to meet these requirements is to deploy and implement cutting-edge marketing technologies. That’s why we are hosting MarTech Day: so B2B tech marketing managers can get the right tools to keep pace with the demands of change, succeed with their tech investments, and learn from the masterminds of MarTech.

The Agenda

The New Rules of Marketing Technology - 3.25 - 3.45
Scott Brinker, HubSpot

During Scott's session you will get an insight into the current state of MarTech as well as some new trends and rules that can be detected within the field. You will learn about some guiding principles and tips for succeeding with your MarTech strategy.

The Ultimate MarTech Stack - 3.50 - 4.10
Dan McGaw, McGaw.io

In this session, Dan will guide you through the steps and components that make up the ultimate MarTech stack. Dan will also provide a real-life case to show you how to tie everything together.

The Rise of RevOps - 2.35 - 2.55 PM
Fredrik Gunnarsson, Brightvision

Revenue Operations, also known as RevOps, is a concept that has significantly increased in popularity recently. Fredrik will guide you through the rise of RevOps and position the concept and its importance within the world of B2B.

Tools and Tech Solutions for a Successful ABM Strategy - 3.00 - 3.20 PM
Brandee Sanders, Motive Retail

Join Brandee as she shows you how to choose the right technology and tools for your ABM strategy. Learn how to align data-informed marketing with sales and executive teams, operationalize ABM, and demonstrate results that help secure the budget needed to land and expand your enterprise ABM strategy. From concept right through to executing your first pilot, she lifts back the hyped-up buzzword of ABM and educates you on everyday, tactical best practices that can be applied from Day 1.   

What Does It Take to Improve Your Marketing Automation Game? - 2.10 - 2.30 PM
Diederik Martens, Chapman Bright

What are some essential prerequisites for improving you marketing automation? During this session Diederik will share some important insights and learnings about this topic.

About the speakers

Scott Brinker
VP Platform Ecosystem at HubSpot
The New Rules of Marketing Technology

Scott Brinker is VP, Platform Ecosystem at HubSpot, editor of chiefmartec.com, and program chair of MarTech Conference. He was co-founder and CTO of ion interactive. Scott has broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management.

Dan McGaw
CEO and Founder at McGaw.io
The Ultimate MarTech Stack

Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management, and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. ecosystems.

Fredrik Gunnarsson
MarTech Team Lead at Brightvision
The Rise of RevOps

Fredrik Gunnarsson has more than 10 years’ experience of helping clients succeed with their MarTech initiatives. In a rapidly changing landscape for Marketing and Sales, Fredrik helps clients turn Marketing and Sales departments into Revenue operations. He has done several HubSpot implementations for some our biggest clients as well as building and developing several websites amongst other things. Fredrik is constantly watching what’s next within marketing technology and aims to accelerate growth for B2B Tech CMOs’.

Brandee Sanders
VP Marketing at Motive Retail
Tools and Tech Solutions for a Successful ABM Strategy

Brandee Sanders is an Award-Winning Marketing Technologist, VP, and Global Digital, Data Analytics, and Demand Gen leader driving companies from start-up and rapid growth to IPO. Featured roles and collaborations with G2, Reuters, BlackLine, Sony Music, Etsy, Gartner Magic Quadrant, Sirius Decisions, Emmy award-winning media, New York Times, Nasdaq, MTV, and INC. Magazine commerce, data, and storytelling projects. Brandee's speaker sessions and workshops have been seen by a global audience of thousands on stage, in online virtual events, and podcasts.

Diederik Martens
CEO & Founder at Chapman Bright
What Does It Take to Improve Your Marketing Automation Game?

Diederik Martens, founder of Chapman Bright, is a results-driven and tech-savvy digital marketer with a passion for B2B and the complex sale. Diederik is author of the book “Marketing Automation Untangled". He is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, predictive lead scoring, and all things marketing technology. Diederik is Marketo Certified Solutions Architect and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, 2016, 2019 (Alumni), 2020, and 2021 Marketo Champion Elite class. At Chapman Bright he works on marketing technology projects for companies, such as DHL, Deloitte, Innogy, BDO, Portbase, The Financial Times, and many more.

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